Earlier this week, retail chain H&M announced it was collaborating with Coachella on a line of clothing inspired by the annual music festival, dubbed H&M Loves Coachella. It seems rather unnecessary, considering the summer line at H&M (and Urban Outfitters for that matter) is essentially "going to a music festival when it's butt hot outside" wear. What you're imagining it looks like is probably right—a sort of Spin-Doctors-groupie meets trust-fund-freegan meets NBC's-Blossom-grows-up-into-a-lady-of-the-night kind of vibe. That got us thinking, what if Lollapalooza started a fashion line? Or, well, what should be in the inevitable Lollapalooza fashion line? Here are some ideas.
Pre-Ruined Shoes, $129
Why ruin a good pair of new shoes? Our stylish footwear comes hand-crusted in Mediterranean spa mud. Choose from three options. (Note: same price as our regular shoes.)
Bog Waders, $459
Look, it's going to rain. And that means you're wading through a soupy bog of goose feces, light beer and mud. Dress like a fashionable cranberry farmer/Brooklyn backyard chicken farmer in these cumbersome overalls.
YOLO Banner Backback, $250
Want your friends to find you by Perry's Stage? Tired of holding up a broomstick with a stuffed animal duct-taped to the end? Doesn't your arm just feel totally, like, falling off after a couple hours? Free your hands for a Bud with this sporty, wearable signage. Other graphic options include "Meh.", "TL;DL" or a lenticular animation of the Allison Williams butt-sex scene in Girls.
Umbrella hat with vaguely Kurt Cobain–y sweater, $99
Shouldn't you be at Pitchfork Festival or something?
Camouflage Tank Top, $30
For those who want to blend in, be invisible and just check out the music.
Full Body EDM Light Show, $1,499
When it comes to DJ headliners, it's all about the lasers. But lately we've been underwhelmed by the stage sets. Don't wait to be blown away. Melt your own molly-addled retinas with this wearable light show. Pyrotechnic vents not pictured. (Warning: Suit made of highly flammable polyester blend.)
Loose Assortment of Insensitive Headdresses, $5.50/bucket
About a dozen. Comes in commemorative Washington Redskins popcorn tin.