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Coffee company Counter Culture staked its claim in Chicago four months ago. But unlike La Colombe and the forthcoming Stumptown, the Durham, North Carolina-based company declined to open a coffee shop. Instead, it transformed a West Loop loft into a light-filled training center (177 N Ada St, unit 106, 919-264-1872), a place where baristas�even those who work at shops that are technically Counter Culture�s competition (read: Intelligentsia)�can learn a new technique, listen to a lecture or play with the latest generation of espresso machine. �We�re not fighting against each other,� says Rich Futrell, Counter Culture�s Chicago rep. �We�re fighting against bad coffee.� That quest is not limited to the industry; the general public is invited into the space for events and lectures, including the weekly coffee cuppings, which occur every Friday at 10am. Here�s what you might find in the space.
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