By August 2015, 1D will have reached the half-decade mark. That's dangerously close to the expiration date for boy bands. Backstreet Boys, N Sync and New Kids on the Block all rode the hormonal wave for four years before an ever maturing fanbase dropped their popularity off a cliff. That explains why tickets for their concerts go on sale nearly a year in advance: Hook 'em while they still care.
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One Direction, or six directions?
When you're a young human, you need to find a purpose in life—a reason to get out of bed in the morning. And for many pre-adolescents, that purpose is the revolutionary boy band One Direction.
Sure, they may seem cheesy. Yes, they might not have any musical talent whatsoever and are just a calculated production put on by some music executives. But these young men are an inspiration to a generation; letting millions of fans know that they're special and they can be comfortable in their own skin so long as their music tastes remain shallow.