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News / City Life

Win one of 24 free bikes that Goose Island is hiding throughout Chicago today

Goose Island bike
Photograph: Seth Ekberg

Not to be outdone by Pi Day on Thursday, Goose Island Beer Company is celebrating its own numerical holiday today, honoring the area code that many Chicagoans share as well as the beer named after it. But 312 Day isn't just an excuse to drink a few brews; it's also an opportunity to win a sweet new black and yellow bike.

Today Goose Island is hiding one bike every hour, on the hour throughout the city—the first bike hit street at midnight. You'll need to follow Goose Island on Twitter to receive (fairly obvious) clues that point to where each bike is hidden. Once you've deciphered the clue, you'll have be the first one to find the bike and unlock it with the code 0-3-1-2-0 before cruising away on your brand new ride.

Thus far, 12 bikes have been placed across Chicago near landmarks like Hopleaf, the Riviera Theatre and President Barack Obama's home in Hyde Park. All of the bikes have been snatched up quickly, but with 12 more yet to be hidden, you still have a chance to score one today (as long as you happen to be nearby the bike's location).

A bike scavenger hunt isn't the only thing that Goose Island has planned for 312 Day. Tonight, the brewery is sponsoring three sold-out concerts at the Empty Bottle, Thalia Hall and Lincoln Hall, featuring acts like Japanese Breakfast, Twin Peaks and Post Animal. Additionally, from 7–9pm this evening the Goose Island Brewhouse on Clybourn will host a conversation with Julie Snyder, co-creator and producer of the award-winning podcast Serial and WBEZ's weekly podcast, Curious City. Admission is free, but you can RSVP to get a $5 token to use at the restaurant (which happens to be offering $3.12 food and drink specials all day long).

Even if you don't end up scoring one of Goose Island's free bikes, feel free to celebrate 312 Day in your own way—it's a made-up holiday, after all.

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