When Magnolia opens in Block 37, a full-on cupcake war will be waged.
4/5Photograph: Martha WilliamsSprinkles cupcake
5/5Photograph: Martha WilliamsSprinkles cupcake
By Jenna Marotta|
Ready for cupcakes? Chicago sure is. Here's the breakdown of the Magnolia Cupcake vs. Sprinkles battle.
Est. 1996; Chicago location: 108 N State St (312-346-7777) Number of locations 8 Number of locations in Dubai 1 Claim of originality Takes credit for sparking the cupcake craze after it’s featured on a 2000 episode of Sex and the City. Square feet of Chicago location 3,500 Seating? Yes Percentage of business that’s cupcakes 50 Number of cupcake flavors 20+ Price of a lone cupcake $3–$3.50 Cupcakes for dogs? No Number of cupcakes chain sells per day 12,000 Product offshoots Cookbooks On the competition Magnolia owner Steve Abrams “I really don’t consider someone who sells one product to be a competitor of mine when I sell 60 products. I think we’re the original, we have the brand name. Sprinkles just sells cupcakes, and they seem to do that well.”
Est. 2005; Chicago location: 50 E Walton St (312-573-1600) Number of locations 10 Number of locations in Dubai 0 Claim of originality Claims to be the first “cupcakes-only retail bakery.” Square feet of Chicago location 2,000 Seating? No Percentage of business that’s cupcakes 100 Number of cupcake flavors 50+ Price of a lone cupcake $3.50 Cupcakes for dogs? Yes Number of cupcakes chain sells per day 25,000 Product offshoots Williams-Sonoma line of cupcake mix On the competition Sprinkles owner Candace Nelson “Magnolia certainly paved the way in terms of cupcakes being chic and hot. We took that concept and spun it on its head, making cupcakes a gourmet delicacy. Magnolia was a full-scale bakery, but there wasn’t anything particularly unique about it.”