This Loop shop is a tiny sliver of a storefront, similar to the Gold Coast’s More. And the frosting shots on the counter can’t help but bring to mind that other downtown cupcakery, Sugar Bliss. But the mom-and-daughter owners and the familiar flavors—airy vanilla cake with sugary frosting; moist, deeply-red red velvet; old-fashioned, not-too-chocolately chocolate—remind us most of Molly’s, with a touch of More’s sophistication.

The Cupcake Counter
Time Out says
Details
- Address
 - 229 W Madison St
 - Chicago
 - 60606
 
- Cross street:
 - between Wells and Franklin Sts
 
- Transport:
 - El stop: Brown, Orange, Pink, Purple (rush hrs) to Washington/Wells.
 
- Price:
 - Average cupcake: $3
 
- Opening hours:
 - Mon–Fri 7am–6pm
 
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