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Ask the expert: personal shopping

Why pay someone to pick out your clothes?

By As told to Marissa Conrad |

Rachel Gillman Rischall, personal-shopping enthusiast:

For someone with almost no innate sense of style, shopping can be stressful. My personal shopper, Eric Himel, has an incredible eye and finds flattering clothes I would never notice without his help. He’s always conscious of my budget, helping me find cheap basics, but also knows when it’s worth investing in a great piece, like boots I’ll be able to wear with any outfit. Every time I get a compliment on what I wear, it’s something he picked out. Eric even found my wedding dress and it was the best purchase I’ve made. Shopping has gone from stressful to enjoyable, productive and satisfying. Rates start at $250/hour;