Convenience meets innovation, meets the bridal market–if you hate the thought of spending hours toiling over bridesmaid dresses for your wedding, you're going to love Brideside. How it works: Sign up and add your favorite dresses (they have more than 300 to choose from) to your digital closet and invite your wedding party to choose the ones they love, which can be shipped to their door for an at-home try-on. Or, if you'd prefer an in-person experience, make an appointment to stop by the brand's headquarters, located in the West Loop. Either route, you'll be assigned your own personal consultant to help you along the way.
660 W Lake St.
|Cross street:||N Desplaines St.|
|Opening hours:||By appointment|
|Transport:||El: Blue line to Morgan|
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