Launched Summer 2011
The concept Borrow or buy Indian-inspired apparel and accessories. Rent the Runway-meets-Shopbop.com with an exotic Eastern flair
Favorite items One of the newest additions: beaded leopard-print and mirror-adorned clutches ($85-$115). Also, gold and silver hand chains ($28)
Launched Winter 2012
The concept This latest venture from indie-music site Pitchfork is designed to showcase the most inspiring and creative contemporary visual culture. A hybrid editorial and e-commerce site, NOMA features in-depth editorial pieces, short blog posts and a shop selling fragrances, niche magazines, ball caps, NOMA collaborations with brands such as San Fran shirt line Taylor Stitch and more.
Favorite item A DIY lamp kit by Chicago designer Craighton Berman ($79)
Launched Fall 2012
The concept American-made, affordably priced and classically styled men's clothing. Mostly smaller producers who are committed to domestic production of weekender bags, oxford shirts, leather belts and more
Favorite items Domestic Workwear, a local line that makes durable pieces such as work pants ($120) produced from heavy cotton twill
August General Store
Launched This week
The concept Artisan-designed and crafted merchandise (such as this bell jar lamp) from makers around the country, Europe and Japan. The selection of categories is inspired by classic general stores that still exist in rural and niche communities.
Favorite items Julia Paul's handcrafted pottery ($25-$90) inspired by the Appalachian Mountains landscape; and pet line Found My Animal, nautical-looking products ($42-$64) made with marine-grade ropes and metals and waxed canvas
The concept A virtual Whole Foods—with an even wider selection. Stocked with 12,000-plus products, the site allows shoppers to filter their search by 220 lifestyle and dietary categories, such as fair trade, PVC-free and Paleo diet-friendly.
Favorite items From two local companies: Simple Squares' all-natural snack bars ($20 for a 12-pack) that are free of gluten, wheat, dairy, soy and refined sugars; and Hala's wine racks ($38), cookbook holders ($38) and bamboo trays ($36)