Anyone who’s ever gone sofa shopping knows furniture prices can quickly rise. That’s why Rob Royer launched Interior Define. The company's Lincoln Park "guideshop" complements its "online first" mentality, offering customers a chance to interact with the physical product in person, speak with designers and explore extensive customization options. The brand offers accent chairs, couches and sectionals without going through a middleman, which keeps prices impressively low, with sofas starting at $1,200 (including white glove delivery). Take the "Rose" English roll arm sofa, for example. It runs $1,600 at ID, whereas a twin from Pottery Barn could run at double the price. And if in-person shopping isn't your thing, you'll also fancy the brand's robust website.
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