Judy's Cosmetics

With the setup of a pocketsize department store—think gleaming counters and staffers in white coats—this shop specializes in Shiseido products. It carries five lines under the Japanese company’s umbrella (which, we were told, is more than you’ll find at your average big-box beauty department). Items include trendy skincare staples like Korean BB cream ($30); there’s also Japanese shining shampoo and curling Dolly Wink “Kiss Me” mascara ($19.99). Along one wall, a selection of facemasks from My Beauty Diary are infused with everything from caviar to Mexican cactus. Available by the box or by single sheets (about $2 a pop)—if there’s an open box behind the counter—the masks are geared toward whitening, plumping or hydrating the skin.