If there’s anything obvious about Roslyn owner Rosie Clayton, it’s her penchant for simplicity. Five years since opening her namesake Bucktown boutique, the just-married shop owner channeled her own challenging experience of finding the right wedding dress as inspiration for the new addition to the shop.
Tucked in the back corner, a single rack showcases about six styles by four lines: Elise Bergman, Sarah Seven, Sir and Suite by former Project Runway contestant Jennifer Diederich. Far from fussy, they’re feminine classic dresses in fabrics such as silk, jersey and hemp. Brides-to-be can keep it simple and order off the rack—making adjustments to the color, fabric, dress length and even details about the silhouette. Off-the-rack starts at $225, and dresses ordered in bunches of six or more for bridesmaids are priced at a discount.
The transition to bridal was a smooth one: Not only did plenty of women come to the shop and happen upon occasion dresses suitable for casual weddings, but Bergman, who sells her ready-to-wear line at the store, already had her own bridal line. Now with the bridal salon, Bergman is on hand to design custom gowns.
Visit Roslyn Bridal Salon at 2035 N Damen Ave (773-489-1311).