Roslyn Bridal Salon

Roslyn boutique gets a new shop-in-shop with its bridal salon.
 (Photograph: Allison Williams)
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Photograph: Allison WilliamsA view of the bridal area at Roslyn Bridal Boutique on Damen Avenue.
 (Photograph: Allison Williams)
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Photograph: Allison WilliamsThe rack eschews the only-white stereotype for bridal attire and shows a folder of color swatches. About half the styles of dresses, as well as the raw silk wrap skirt, are available in anywhere from a few to literally hundreds of colors.
 (Photograph: Allison Williams)
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Photograph: Allison WilliamsThis gathered strapless gown ($550) is by Sarah Seven, a line available only at Roslyn in the Midwest.
 (Photograph: Allison Williams)
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Photograph: Allison WilliamsWhile Clayton will keep the salon pretty basic, she has plans to supplement the shop-in-shop with events.Wedding bands by Canadian designer Jennifer Sheridan are on display in the jewelry case in brass casts, available in a range of metals and widths. A delicate band for ladies starts as low as $100.
 (Photograph: Allison Williams)
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Photograph: Allison WilliamsRoslyn Bridal Boutique owner Rosie Clayton in her clothing store on Damen Avenue.
 (Photograph: Allison Williams)
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Photograph: Allison WilliamsBrides can choose from a selection of blue ribbons and have a snip sewn to the inside of their dress or tied to their bouquet.
By Jessica Herman |
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If there’s anything obvious about Roslyn owner Rosie Clayton, it’s her penchant for simplicity. Five years since opening her namesake Bucktown boutique, the just-married shop owner channeled her own challenging experience of finding the right wedding dress as inspiration for the new addition to the shop.

Tucked in the back corner, a single rack showcases about six styles by four lines: Elise Bergman, Sarah Seven, Sir and Suite by former Project Runway contestant Jennifer Diederich. Far from fussy, they’re feminine classic dresses in fabrics such as silk, jersey and hemp. Brides-to-be can keep it simple and order off the rack—making adjustments to the color, fabric, dress length and even details about the silhouette. Off-the-rack starts at $225, and dresses ordered in bunches of six or more for bridesmaids are priced at a discount.

The transition to bridal was a smooth one: Not only did plenty of women come to the shop and happen upon occasion dresses suitable for casual weddings, but Bergman, who sells her ready-to-wear line at the store, already had her own bridal line. Now with the bridal salon, Bergman is on hand to design custom gowns.

Visit Roslyn Bridal Salon at 2035 N Damen Ave (773-489-1311).

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