If you only set foot in one beauty store this year, make it this one. Sephora's new Michigan Avenue storefront is unlike any other—it's the first "Beauty TIP" (Teach, Inspire, Play) workshop store in the Midwest, to be exact. Not only does the 10,040-square-foot space boast more than 13,000 products, you can also learn how to use them there, through an interactive digital experience that serves up customized recommendations.
At the heart of the store, you'll find the Beauty Workshop—akin to an Apple Genius Bar for beauty lovers. Here, shoppers come together with Sephora's beauty experts for tutorials, lessons and more in a super techy setting. Then there's the Fragrance Studio, which allows you to identify your favorite fragrance families with a dry air delivery system, and the Skincare Studio, which, as you may have guessed, takes the mystery out of choosing the best solution for your skin.
Basically, you've got to experience it to believe it.