ZipFit Denim We’ve seen enough guys wearing ill-fitting jeans to know that denim shopping isn’t always easy. That’s where this new men’s shop (located in the Shops at North Bridge) comes in. ZipFit CEO Liz Kammel came up with a fit algorithm that helps men find the perfect pair of jeans. Customers fill out a quick survey on an in-store iPad and within moments an expert at the “Jeanous Bar” will produce a pair of jeans (such as 7 for All Mankind, Joe’s Jeans, DL1961, Fidelity and more) you’ll want to live in. 520 N Michigan Ave (312-755-3308, zipfit.me).