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The weekend-long celebration will take over the 28,000-square-foot Gangnam Market, an expansive Asian-American hybrid supermarket and food hall. Throughout the event, guests can enjoy complimentary food, beer and wine samples from a variety of market vendors. Those who spend $16 or more will receive a traditional Lucky Red Envelope, each containing a special prize. The festivities also include twice-daily performances by lion dancers and drummers, photo ops with three roaming Pokémon characters and exclusive discounts throughout the store.