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“Prince: The Immersive Experience”

  • Things to do
  • The Shops at North Bridge, Magnificent Mile
Prince: The Immersive Experience
Photograph: Superfly and Alive Coverage

Time Out says

Dearly beloved, we are gathered here to say that a purple-hued world has opened up on Michigan Avenue, thanks to the arrival of a new Prince-themed immersive exhibition inside the sprawling Shops at North Bridge complex. Step inside to experience everything from a lilac-scented imitation of the bathroom in the “When Doves Cry” music video to a realistic version of Prince’s Paisley Park studio, painstakingly recreated with details like a shelf stocked with the 5-Hour Energy shots Prince kept on hand for recording sessions. And because this is an immersive experience, many of the rooms are equipped with some kind of interactive element, whether you prefer to experiment with sound mixing “Let’s Go Crazy” in the studio, take a personality quiz to get a custom playlist of Prince’s deep cuts or pose for photos atop a replica of the famous “Purple Rain” motorcycle.  


The Shops at North Bridge
520 N Michigan Ave
Cross street:
at Grand Ave
Subway stop: Grand Subway lines: Red to Grand Bus info: 2 Hyde Park Express, 3 King Drive, 10 Museum of Science and Industry, 143 Stockt
$39.50 GA, $54.50–$65 VIP

Dates and times

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