Time Out says
West Town brings back its holiday shopping fest and celebrates “Small Business Saturday” (as opposed to our nation’s favorite fall holiday, Black Friday). Throughout the day, more than 40 independently owned businesses showcase their goods so you can support local business while getting a head start on holiday shopping. Shell out $15 and hop aboard the Jolly Trolley Shopping Tour and receive a $30 Shop West Town gift certificate in return. Don't forget to pre-register for your three-hour tour ticket.