Opened in 1999, Carpe Diem is still the line in the sand and the landmark cocktail-swigging hang-out of celebs and the yachting fraternity. After daytime coffee, ‘Sunset Grooves’ greet the post-beach crowd from 5pm. There’s a fashion show twice a week. Then DJs kick it at night. Behind a loggia façade, it’s surprisingly ordinary inside, with just higher-than-ordinary prices and standard music for the genre. Its reputation stems from its VIP scene in high season, upon which Hvar hype is fuelled. Its reservation-only policy in August (put your name on the list as you pass by in the day) means that the terrace (and separate bar) operates as a celebrity zone. Carpe Diem’s new venue in Stipanska Bay on Marinkovac, Carpe Diem Beach, is a ten-minute boat ride from town. Amid pine forest and beach are bars, terraces, restaurants and a spa area.