Local tourism concern Lošinj Hotels & Villas has got big plans for the island, accentuating the sport, spa and wellness aspects of local tourism and updating all of its hotels to four-star standard (the Aurora, Punta and Vespera have already been done.) In addition, Mali Lošinj also has two good boutique hotels, the Apoksiomen and Mare Mare.
Where to stay in Lošinj...
Near Mali Lošinj harbour, this four-star boutique with 16 beds creates a friendly but chic atmosphere. Rooms and suites are done up cheerfully, while the rooftop terrace has gorgeous views, a jacuzzi and a champagne bar – sip, soak and gawp away. There’s a spa and cocktail bar too.
Renovated in 2008 and upgraded to a four star, this modern, luxury resort hotel stretches across a wooded headland overlooking Sunčana uvula or 'Sunny Bay', one of the main beach areas of the Čikat Peninsula just west of Mali Lošinj town. There's a large and well-appointed Laurus wellness centre featuring indoor pools fed with seawater, a range of saunas, Turkish baths and Roman baths, an indoor massage area and an outdoor terrace where you can enjoy massages with a sea view. The oils and skin-care products are made in Laurus's own laboratories using Lošinj-gathered plants and herbs. There's a profusion of tennis courts and sports grounds in the woods behind the hotel. As well as the choice of shingle and rock-slab beaches immediately below the hotel, there's a terraced outdoor-pool complex (including kids' paddling area) to one side.
This is a stunningly modern boutique hotel overlooking Rabac Bay. The decor is terrific, with plenty of well-placed art work and the 12 suites are well designed, with space and character. Villa Annette boasts an infinity pool with views out to islands of Cres and Lošinj, a great slow-food restaurant, and the cost is not exorbitant, considering the quality of the accommodation. The prices quoted above are for a double, but there are various options of suites and sleeps of up to six people.
The four-star Vespera has been earmarked by the Lošinj Hotels group to serve as the main family hotel on the island, and boasts pretty much everything that parents traveling with children might need, with playrooms, sports facilities, creches for the smallest, and supervised activities and entertainment for older kids. They even have a stock of prams and push-chairs so you don't have to pack your own.The Vespera shares the outdoor pool complex of the next-door Hotel Aurora. Immediately below the hotel is Borik Beach, one of the Adriatic's finest rock-slab beaches, which catches the sun until quite late in the evening. For parents making use of the Vespera's baby-sitting service, the Borik Mediterranean bar, right on the beach (and with pillows spread across the rocks), is a great place to watch the sunset.
Reopened in 2012 after thorough renovation, the four-star Punta offers a choice between self-catering apartments in the shoreside building, or smart well-equipped doubles in the terraced building just behind it. It's one of the best places in the Kvarner Gulf to enjoy an invigorating spa-holiday break: As well as an indoor pool, the Punta's wellness area includes the Iuvena massage centre (full body massage 290kn), and a studio devoted to PBS body technique, a blend of mixture of pilates, yoga and aquagym exercises pioneered by Zagreb-based fitness innovator Ana-Marija Jagodić Rukavina. The PBS studio also offers the chance to experience the benefits of gravitronics – a yoga-based exercise that involves swinging in slings suspended from the ceiling (60-minute individual sessions from 280kn). the Laurus aromatherapy centre offers essential oils based on the plants and herbs that grow naturally on the island. You can sign up for essential-oil treatments, participate in oil-making workshops, or buy the Laurus-produced Lošinj Pomade, an anti-ageing cream made from the health-giving local flora. If all you want is sea and sunshine, the Punta has got a rocky-slab beach right in front of it.