Croatia’s nationwide supermarket chain Studenac is collaborating with family-run farms across the agricultural region of Slavonia to stock more local produce in its 1,000-plus stores.
Operating under the motto ‘Small and Essential’, the Omiš-based company has put in place agreements with two associations of small-batch producers, Jabuka and Osatina, to give their fruit and vegetables more direct access to a wider market.
Competing against major multinationals, Studenac has positioned itself as the retailer closest to home, both in terms of store sizes and locations, but also where the stock is concerned. The Dalmatian firm is looking to intensify its broaden its working relationship with more local producers across Croatia.