Mini fashion is at its best with these locally designed kids' brands
Designers Tali Milchberg and Iris Adler were tired of dressing their own kids in babywear cliches: rack after rack of brightly colored, complicated designs featuring animals, fairies and cartoon characters. So they founded Nununu - aiming to give their children the same stylish wares they wanted for themselves; quality, comfort and tasteful design. With celebrities dressing their kids head-to-toe in the brand, Nununu knows their minimalst aesthetic has made an impact. The pieces boast a subtler color palate of black, grey and white, with the occasional splash of color, and adult fashion-inspired looks, like drop waist trousers, longer hem lines and design-oriented typography detailing. With sizes ranging from newborn to preteen, it is the ideal alternative to building your child’s wardrobe with taste and style (even the Kardashians think so!)
Located in the sunny Neve Tzedek neighborhood is Babette - one of the most beautifully outfitted baby stores in Tel Aviv, and the only one to carry Petit Bateau's full collection. Find a host of options - all in tasteful, classic styles - from both local and international designers, like mini overalls, puffy winter coats, beach-worthy sundresses and tiny swimsuits. Babette has everything you need to get your little one through the varied Israeli seasons, including accessories like sunglasses, shoes, hats, scarves, diaper bags and more. In addition to clothing, this boutique store has home goods to spruce up any nursery, or children’s room from decorative pillows, blankets to stuffed animals.
Baby Rock is an innovative organic fashion brand for babies and young children, aiming to bring an urban rock style to children’s wear. Created out of a desire to craft something special for fashion-conscious mothers, their products are high-quality and original. In addition to clothing items, their collection includes seasonal blankets, stroller liners, sunshades, hats, bibs, custom-made activity mattresses, bags, and more. Inspired by pop-culture, the line at Baby Rock includes bold, printed fabrics with edgy designs like skulls, stars, peace signs, and guitars. If you want your baby to look as stylish as you do, Baby Rock is the place for you.
Already known for their always on-trend and current fashion and lifestyle shops, Story has added a baby and kids clothing and home goods collection to the mix. With an exclusive range of clothing, shoes, socks, hats, stuffed toys, bags and home decor created especially for children, Story is the one stop shop for the whole hipster family’s needs. From adorable Swedish brand Mini Rodini dresses and onesies to Herschel satchels, the kids collection is a mix of casual, relaxed outfits and more dressy styles, with something for every occasion. Expect soft materials and high quality production, your baby or child will be as comfortable as they are fashionable.
Local kid's website Mikela offers a host of stylish and adorable wares for kids, including three imported labels. Dress up your tots with cutesy hair clips, necklaces and other bells and whistles from the Danish brand Pop Cutie, inspired by Japanese pop culture; stock up on baby essentials by Poco Nido, a range of soft first shoes, baby blankets and bibs from Britain; or decorate your wee one's room with specialty lights crafted from wood and shaped into unicorns and koala bears.
Shilav is one of Israel's most popular chains for baby and children’s essentials with locations throughout the country. Boasting one of the most varied quality selections of kid's products available, this is a one-stop shop for everything from their own designer clothing label to international imports, including strollers, car seats, potty training amenities and breast-feeding necessities. Shilav opened with the intention to make a store that carries everything new parents need to get their home ready for baby and has grown full circle with a range of items that last long into the toddler years. Their inventory includes everything from name-brand toys and trampolines to safety devices, baby bed linens and more.
Cry Baby offers a range of products from around the world for the little ones. Carefully selected, quality items from Scandinavia, England, the Netherlands, and Australia, the collections are unique, modern, and varied. Cry Baby offers clothing, footwear, swimwear, toys, home goods, and more, making it a one-stop shop for anything you may need to update your child’s wardrobe and bedroom. Create a gift box for a loved one who recently gave birth, for a gift that is as useful as it is stylish.