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While Tel Aviv is progressively becoming a fashion plate with a hot host of burgeoning indie designers on the brink of taking off and shop after boutique shop of designer wares, the mini me population also has their say when it comes to getting all gussied up. (After all, Tel Aviv's playgrounds can be the talk of town, depending on who's talking). So it comes as no surprise that cheesy neon kids clothes have no place in the local, stylishly monochromatic parks, over-saturated with chic little ones decked out in typographic rompers and drop-waist trousers. Kiddie fashionistas make Tel Aviv's slides and monkey bars their runways - and the onslaught of Israeli-designed children's brands and awesome kids' boutiques are a testament to who really runs this town.