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Celinununu © Yaakov Mehager

Mini mavens: local kids' fashion brands for the win

Cute kids in cute clothes with a local spin

By Elianna Bar-El
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While Tel Aviv is progressively becoming a fashion plate with a hot host of burgeoning indie designers on the brink of taking off and shop after boutique shop of designer wares, the mini me population also has their say when it comes to getting all gussied up. (After all, Tel Aviv's playgrounds can be the talk of town, depending on who's talking). So it comes as no surprise that cheesy neon kids clothes have no place in the local, stylishly monochromatic parks, over-saturated with chic little ones decked out in typographic rompers and drop-waist trousers. Kiddie fashionistas make Tel Aviv's slides and monkey bars their runways - and the onslaught of Israeli-designed children's brands and awesome kids' boutiques are a testament to who really runs this town.

Mini fashion is at its best with these locally designed kids' brands

Flamingo
Flamingo
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1. Flamingo

Shopping Kid's clothes Old North

Flamingo is for independent children who are always on the move. With bright, flashy colors inspired by the colors of Rio de Janeiro, Brazil, the clothing sold here is a mix of all the shades of the rainbow in bold textures and prints. Pink flamingos, yellow pineapples, palm trees, bananas, geometric patterns, graphic slogans, spots and stripes are just a few of the designs you’ll find here. In addition, you’ll find the basics, such as jeans and t-shirts, and classy styles for holiday wear.

Lili & Tom
Lili & Tom
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2. Lili & Tom

Shopping Kid's clothes White City

In the process of making Lili & Tom, owners Eti and Udi Sayeg aimed to design trendy, urban designs that weren't simply crafting adult fashion in children’s sizes. Lili & Tom is cute, but not too cute, sweet, but not too sweet - with a slight edge. This local brand has exploded in recent years, making its way into almost every Tel Avivian child’s closet, due to its laid-back, casual aesthetic, hip designs and affordable price points. With sizes from newborn to 14, and a color scheme that strays from the typical blue and pink options, this brand knows their customer well and caters to them accordingly.

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Celinununu ss19 © Yaakov Mehager

3. Nununu

Shopping Kid's clothes Tel Aviv - Jaffa

Designers Tali Milchberg and Iris Adler were tired of dressing their own kids in babywear cliches: rack after rack of brightly colored, complicated designs featuring animals, fairies and cartoon characters. So they founded Nununu - aiming to give their children the same stylish wares they wanted for themselves; quality, comfort and tasteful design. 

Shilav
Shilav
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4. Shilav

Shopping Kid's clothes Tel Aviv City Center

Shilav is one of Israel's most popular chains for baby and children’s essentials with locations throughout the country. Boasting one of the most varied quality selections of kid's products available, this is a one-stop shop for everything from their own designer clothing label to international imports, including strollers, car seats, potty training amenities and breast-feeding necessities. Shilav opened with the intention to make a store that carries everything new parents need to get their home ready for baby and has grown full circle with a range of items that last long into the toddler years. Their inventory includes everything from name-brand toys and trampolines to safety devices, baby bed linens and more. 

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Mikela
Mikela
© Tom Leighton

5. Mikela

Shopping Kid's clothes White City

Local kid's website Mikela offers a host of stylish and adorable wares for kids, including three imported labels. Dress up your tots with cutesy hair clips, necklaces and other bells and whistles from the Danish brand Pop Cutie, inspired by Japanese pop culture; stock up on baby essentials by Poco Nido, a range of soft first shoes, baby blankets and bibs from Britain; or decorate your wee one's room with specialty lights crafted from wood and shaped into unicorns and koala bears.

Story kids (Sheinkin St)
Story kids (Sheinkin St)
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6. Story Kids

Shopping Kid's clothes White City

Already known for their always on-trend and current fashion and lifestyle shops, Story has added a baby and kids clothing and home goods collection to the mix. With an exclusive range of clothing, shoes, socks, hats, stuffed toys, bags and home decor created especially for children, Story is the one stop shop for the whole hipster family’s needs. From adorable Swedish brand Mini Rodini dresses and onesies to Herschel satchels, the kids collection is a mix of casual, relaxed outfits and more dressy styles, with something for every occasion. Expect soft materials and high quality production, your baby or child will be as comfortable as they are fashionable.

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Out to Play
Out to Play
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7. Out to Play

Shopping Kid's clothes Old North

Out to Play is a boutique kids and baby fashion brand, designed locally in Tel Aviv by Sarit Amir. With a focus on casual and playful unisex products made with light, soft fabrics for maximum comfort, the collection at Out to Play is cutesy and on-trend. With stylish looks for babies, toddlers and kids, the products range from Snoop Dogg and Jimi Hendrix onesies to cat print skirts. The looks are inspired by childish crafts and games, offering a timeless, child-like innocence that is like catnip for fashion-conscious parents.

8. Cry Baby

Shopping Kid's clothes Tel Aviv City Center

Cry Baby offers a range of products from around the world for the little ones. Carefully selected, quality items from Scandinavia, England, the Netherlands, and Australia, the collections are unique, modern, and varied. Cry Baby offers clothing, footwear, swimwear, toys, home goods, and more, making it a one-stop shop for anything you may need to update your child’s wardrobe and bedroom. Create a gift box for a loved one who recently gave birth, for a gift that is as useful as it is stylish. 

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Babette
Babette
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9. Babette

Shopping Kid's clothes Neve Tzedek

Located in the sunny Neve Tzedek neighborhood is Babette - one of the most beautifully outfitted baby stores in Tel Aviv, and the only one to carry Petit Bateau's full collection. Find a host of options - all in tasteful, classic styles - from both local and international designers, like mini overalls, puffy winter coats, beach-worthy sundresses and tiny swimsuits. Babette has everything you need to get your little one through the varied Israeli seasons, including accessories like sunglasses, shoes, hats, scarves, diaper bags and more. In addition to clothing, this boutique store has home goods to spruce up any nursery, or children’s room from decorative pillows, blankets to stuffed animals.

10. Baby Rock

Shopping Kid's clothes Tel Aviv City Center

Baby Rock is an innovative organic fashion brand for babies and young children, aiming to bring an urban rock style to children’s wear. Created out of a desire to craft something special for fashion-conscious mothers, their products are high-quality and original. In addition to clothing items, their collection includes seasonal blankets, stroller liners, sunshades, hats, bibs, custom-made activity mattresses, bags, and more. Inspired by pop-culture, the line at Baby Rock includes bold, printed fabrics with edgy designs like skulls, stars, peace signs, and guitars. If you want your baby to look as stylish as you do, Baby Rock is the place for you.

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Cooly
Cooly
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11. Cooly's

Shopping Kid's clothes Old North

Designer and stylist Irit Ashkenazy has been dedicated to bringing unique style and innovative couture designs to babies’ and childrens’ wardrobes since 1996. Cooly’s fashion is colorful and imaginative, with each piece handmade and held to a high standard of quality and durability. The collection boasts a mix of outstanding prints and patterns, using soft fabrics that will keep the kiddies as comfortable as they are fashionable. There is an option to customize designs with a child’s name, making a piece that is truly special and personal. In addition to clothing, Cooly’s also sells baby products including nursery bedding, decor, accessories and toys, with an extensive online store catering to clientele around the world.

Mini Mini Alef
Mini Mini Alef
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12. Mini Alef Alef

Shopping Kid's clothes Old North

From the local and beloved designers who brought us Alef Alef comes Mini Alef Alef, a children’s collection as fashionable as the adult store. With comfortable, simple looks, the clothing at Mini Alef Alef is for perfect everyday wear, valuing practicality over pomp. Made in various colors that won't show dirt as easily as the pale pinks and blues of typical baby fashions, they sell durable clothing that will hold up to a baby and toddler’s playful exploration of the world. With clothing for every season, yet sticking to the minimalist aesthetic Alef Alef is known for, the mini options are classically designed to always be in style.

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13. Little Star

Shopping Kid's clothes Tel Aviv City Center

Little Star is a clothing company for babies and small children with an emphasis on comfort, style, and quality. Aiming to make sure your little tots look their best, the clothing is bright, colorful, and filled with whimsy. Dresses with cat faces, tulle skirts, graphic onesies, overalls with stars, animal ear pajamas, and polka dot sweaters are just some of the fun designs on display. In addition, Little Star sells footwear, blankets, jackets, toys, and room accessories all perfect for a playful and magical atmosphere.

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