Though internationally known for its wedding dress designers, Israel’s fashion scene stretches far beyond chiffon and tulle. From Maya Negri to project runway winner Alon Livne, Israeli fashion designers are making their mark in the industry as they dream up new collections and seasonal styles that don’t require a reservation. With elegant evening wear, casual flare and accessories to match, step outside the malls and into the boutiques of these top Israeli fashion designers to get a taste of their artistic genius.
The top Israeli fashion designers
In an attempt to create a modern and wearable womenswear collection, there has to be a few essential components – the wearer has to feel comfortable, she has to feel cool and she has to feel beautiful. Julliette’s collection, designed by Gili Azoulay, hits all the right notes and then some. With intricate shaping and draping that glides over the female frame, Azoulay knows how to capture what women want. With simple fabrics and stunning cuts, the items at Juliette are a charming addition to any woman’s wardrobe.
Each Alef Alef collection is created from a new inspiration with a different perspective. Alef Alef designs manage to perfectly combine clean cuts with urban style into a piece suitable for the most high-end shoppers and basic buyers. The unique look of Alef Alef clothes is formed from integrating sophisticated trims, careful treatment of fabric, dyes and prints, and various hand crafting techniques. The collections are varied and form a complex, relaxed look, while staying fresh and natural.
After nearly two decades of dominating the Dizengoff scene, seasoned fashion designer, Yosef Peretz, is expanding his Fashion House to a new location: Yehuda Margoza Street. With the recent wave of young wedding dress designers flooding Tel Aviv, sometimes more experienced designers can get dragged into the riptide. But, not Yosef. He’s remained at the top of Israel’s fashion industry with a loyal following and a commitment to tradition. Yosef’s unique couture and original designs combine different cuts, textiles, and handmade tissues to produce pure elegance in the form of wedding attire and evening dresses. With white on white, he achieves the impossible: gowns that pop against the White City backdrop.
Aviva Zilberman fulfilled her ambition to offer definitively modern fashion by founding her own high-end ready-to-wear house. Since the brand launched, its mission was to create a day wardrobe that will allow women to reveal the elegance that they all possess, even if it is challenging to express it. Her vision of fashion is the result of the continuous effort to create the perfect structure of garments and her concern of realistic proportions and sizes for women. She creates elegant collections that contain powerful and delicate structures, where a masculine strictness and a feminine sensuality are clearly present, and where outfits lay on the body with extreme precision. Come by the stunning boutique to browse through the selection of memorable items.
The craftsmanship of Stella and Lori combines carefully selected, high-quality raw materials, superior stitching, and meticulous attention to the finished product—the outcome is a one-of-a-kind product with exclusive texture and color scheme. Their philosophy that the beauty of the product lies in its imperfections is evident in their leather pieces, each distinct from the next. The clothes, like the bags, flow with the body. They are dramatic, exaggerated and demand attention.
Comme il faut is comprised of a fashion house, women’s only spa, and chef's restaurant located at the Beit Banamal (Home in the Harbor) complex at Tel Aviv port, that offers a women's venue for culture and entertainment. Sybil Goldfiner founded the company together with Carole Godin 22 years ago, as a business by women for women. The company seeks to advance women in Israeli society by developing and cultivating feminist awareness. The approach that guides the company's activities is that a garment is not only a garment, but is also part of an entire gamut of political actions that are motivated by a cultural-critical worldview. The designers at comme Il faut believe that a piece of clothing truly resembles the way in which it was produced, the body image it carries, and the way we choose to advertise and display it. Moreover, the clothing article will always signify the values that inspired its creation.
Maya Negri's diverse aesthetics and emphasis on comfort attends to the dynamic lifestyle of contemporary living. Balancing work and play through thoughtful selection of fabric and form, those who are new to discovering the line of clothes are sure to fall in love. Check out the new modern store on Ahad Ha'am just off Rothschild to find her newest collection up close and personal. From denim to plaid as well as simple designs with quality fabrics, Maya Negri has it all.
Since the age of 17, Alon Livné has worked in premiere luxury European houses to become one of Israel’s most prestigious fashion designers, having trained at Alexander McQueen in London and Roberto Cavalli in Florence. After winning “Project Runway” in Israel, demand for Alon’s work skyrocketed. In February 2013, he was invited to participate in Mercedes-Benz New York Fashion Week where he presented his Fall-Winter 2013 collection at Lincoln Center. The collection was described by critics as, “a darkly beautiful and wonderfully constructed collection of evening looks…well-tailored and chic.” Alon Livne presents his collections regularly at MBFW New York, and his Bridal line “Alon Livne White” is recognized worldwide for its luxurious, innovative and outstanding designs. Those searching for pieces from one of Israel's finest and most well known dress and womenswear designers should have no problem finding their dream piece here.
Gadi is one of the leading stylists in the Israeli fashion industry with seventeen years of experience. His lifelong work includes productions for television, movies, magazines, catalogs and personal styling for leading artists and celebrities.This season, Gadi Elimelech presented an unbelievably stunning bridal collection characterized by a classic minimalist design and an emphasis on detail. The dresses are delicate with artistic ornamentation around the hip, neck and arms. Gadi chose fabrics consisting of Chiffon and crepe white silk to create wearable dresses for brides desiring a simple, carefree, yet elegant style.
In March 2012, Nadav established his own label, Northern Star. His inspiration has always stemmed from cosmic regions that are characterized by their graphic elements. A combination of innovative textiles and expert craftsmanship creates the clean and edgy look that Nadav prides himself on. His high standards and expert supervision show in every one of his collections. This high fashion brand seeks to mold his refined and classic style with a modern manipulation of materials and techniques.