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Holyland Civilians © Daniel Jakont

Indie Israeli fashion designers on the come up

The top independent Israeli fashion designers to check out right now

By Elianna Bar-El

Local Israeli designers are no strangers to innovation, fresh concepts and marrying unexpected colors, cuts and styles - and that's what makes shopping in Tel Aviv so eclectic. These burgeoning designers have already made names for themselves on the indie fashion circuit, and some even sell internationally to select boutiques. But it is just a matter of time before they all break out in a big way. From gender-fluid designs in eye-popping colors to subdued silhouettes harkening back to Israel's vintage past, here are the under-the-radar Israeli fashion designers to shop now.

Shop independent designers in Tel Aviv

Tali Kushnir
Tali Kushnir
© Asaf Einy

1. Tali Kushnir

Shopping Fashion exhibitions Tel Aviv City Center

T.K. is a small, Tel Aviv-based brand, founded by designer Tali Kushnir in 2015. With fashion for both men and women, T.K. offers a relaxed approach to tailored, classic clothing, with a focus on work wear deeply inspired by Israel’s history. Kushnir is inspired by the “Middle Eastern approach” to fashion; sustainable and humble, with a proud Levantine spirit.

© Merav Ben Loulou

2. Tres

Shopping White City

Tres as a brand is an effortless choice for Tel Avivian woman. Their flattering pieces are impeccably tailored and geared towards the urban and fearless stylish citizens of Tel Aviv. The brand’s wide range of products gives clients of any age and style a variety of clothing choices for all hours of the day. 

© PR


Shopping Fashion exhibitions White City

TWOTONE’s team of two: Zohar, a fashion designer, and Shimon, an industrial designer, come together to produce this unique and forward-thinking brand. In a nutshell? Their speciality is infinite plays on the shirt-dress — sheer and sexy, denim, classic crisp white. The brand works with high quality cotton, imported from Japan, and a muted color palette that transforms seamlessly from daytime street-style, worn with a beanie and an attitude, to more formal evening wear.

© Daniel Jackont

4. HolyLand Civilians

Shopping Designer Shuk HaPishpeshim

Holyland Civilians is a line of streetwear born out of a passion for fashion. Housed in a designer boutique in Jaffa, the garments here will have you looking like a fashionable Tel Avivian. The line includes simple designs and bold words splashed across the front of t-shirts, dresses, and hats, paired with unique skirt and pants.

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