Local Israeli designers are no strangers to innovation, fresh concepts and marrying unexpected colors, cuts and styles - and that's what makes shopping in Tel Aviv so eclectic. These burgeoning designers have already made names for themselves on the indie fashion circuit, and some even sell internationally to select boutiques. But it is just a matter of time before they all break out in a big way. From gender-fluid designs in eye-popping colors to subdued silhouettes harkening back to Israel's vintage past, here are the under-the-radar Israeli fashion designers to shop now.
Shop independent designers in Tel Aviv
T.K. is a small, Tel Aviv-based brand, founded by designer Tali Kushnir in 2015. With fashion for both men and women, T.K. offers a relaxed approach to tailored, classic clothing, with a focus on work wear deeply inspired by Israel’s history. Kushnir is inspired by the “Middle Eastern approach” to fashion; sustainable and humble, with a proud Levantine spirit. The designs are influenced by art, fashion and costume history, based on experiments in dismantling and reworking historic patterns. Kushnir aims to blend respect for the old with the desire to innovate, creating fresh looks that tell a story of the past.
TWOTONE’s team of two: Zohar, a fashion designer, and Shimon, an industrial designer, come together to produce this unique and forward-thinking brand. In a nutshell? Their speciality is infinite plays on the shirt-dress — sheer and sexy, denim, classic crisp white. The brand works with high quality cotton, imported from Japan, and a muted color palette that transforms seamlessly from daytime street-style, worn with a beanie and an attitude, to more formal evening wear. “We believe that everybody can look their best, regardless of size, color, or shape of body. We want our clothes so accessible for everybody. So we decided not to categorize anyone by their measurements, and to completely ignore the idea of size.” Clothes at TWOTONE are sold as “oneitem," only one size available, catering to most women (the brand have tested their items on women of various sizes between 36-48).
Maria Berman is an independent fashion designer based in Tel Aviv, and her designs can be found throughout leading boutiques in Israel. Born in Khabarovsk, in the far east of Russia, Berman’s past peppers her designs, influencing her craft with a nonchalant ease, combining soft fabrics with casual pieces. Berman has built a following of dedicated loyalists to her brand who can’t get enough of her style. The line implements vintage elements and materials, lending a sense of nostalgic memory to each design.
In an attempt to create a modern and wearable womenswear collection, there has to be a few essential components – the wearer has to feel comfortable, she has to feel cool and she has to feel beautiful. Julliette’s collection, designed by Gili Azoulay, hits all the right notes and then some. With intricate shaping and draping that glides over the female frame, Azoulay knows how to capture what women want. With simple fabrics and stunning cuts, the items at Juliette are a charming addition to any woman’s wardrobe.