A roundup of R2M's seriously successful Tel Aviv eateries

First restaurants, then hotel restaurants, bakeries, delis, and now ice cream shops? R2M has got it all, and then some
© Idit Ben Uliel
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Either they’re Hogwarts graduates stirring up recipes through some sort of occult sorcery or they’re secretly members of the justice league...or maybe there’s something in the water because the R2M restaurant group’s success is absolutely jaw dropping. As if the Tel Aviv restaurant masterminds behind Brasserie, Hotel Montefiore, Coffee Bar, Delicatessen, Rothschild 12, and Bakery didn’t have enough of a foodie monopoly, they’ve recently taken on Tel Aviv’s favorite calorie-worthy dessert with their newest Cre’me ice cream parlor that allows you to have your cake and eat [ice cream] too! They’ve raised the dining standards of boutique hotels across Tel Aviv, introduced the Tel Avivians to bakery bliss, and made Rabin Square ‘great again.’ Despite their impressive repertoire, R2M shows no signs of slowing down, so hop on their bandwagon and taste the wide array of magical treats & eats they have to offer.

R2M's must-visit Tel Aviv eateries

1
Hotel Montefiore
© Shiran Carmel
Restaurants, French

Hotel Montefiore

icon-location-pin White City

Classy and chic, this restaurant in the Montefiore Boutique Hotel is a must for lovers of meticulous food and impeccable style. The restaurant offers brunch and evening menus that are as much an oasis of style as the boutique hotel itself. The tasteful jazz paired with elegant antique silverware makes the Montefiore the place to fall in love with French cuisine cast under a Vietnamese spell any time of day.   

2
Brasserie
© PR
Restaurants, French

Brasserie

icon-location-pin Tel Aviv - Jaffa

One of the most well-loved spots in Tel Aviv is this Parisian style brasserie. With a meticulously detailed Art Deco interior, this spot is packed ‘round the clock, serving up well-executed French classics with a side of creativity. Fashionable and casual, locals come here to get their comfort food fix.

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3
Coffee Bar
© Shiran Carmel
Restaurants, Cafés

Coffee Bar

icon-location-pin Tel Aviv - Jaffa

Scattered around four rooms and a beautiful outdoor porch, Coffee Bar is the perfect place to relax and enjoy the cozy setting. These multiple rooms, with their black and white designs and huge flower vases provide the perfect environment to enjoy the scrumptious and consistent food that Coffee Bar has to offer. Often described as reliable, generous, and delicious, Coffee Bar is a great place to enjoy food, wine, and coffee with a date, family, or friends. With a loyal set of customers, some frequenting the restaurant for over twenty years now, have no doubt that your dining experience will be both memorable and enjoyable.

4
Delicatessen
© Anatoly Michaello
Restaurants, Cafés

Delicatessen

icon-location-pin White City

Located past Rothschild’s eclectic restaurants, an almost hidden establishment is worth the extra journey to find. Once you come across this special gem, follow the heavenly aromas inside where all the wine, olives, fresh fruits and vegetables, artisan meats, cheese, and deli-style ready-made food you can think of await. Think New York’s Chelsea Market meets London’s Borough Market meets Toronto’s Kensington Market all crammed into one main floor. After drooling over the first floor of Delicatessen, make your way upstairs to the busy restaurant offering up a wide array of dishes like Asian-inspired salads, chopped liver, roast beef, and Salmon with Bulgur. As if your taste buds aren’t spoiled enough, each table includes a basket of freshly baked bread. For a great appetizer and main dish deal, grab the NIS 79 lunch special with a friend.

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5
Cre'me
© Idit Ben Uliel
Restaurants, Ice cream parlors

Cre’me

icon-location-pin Old North

Some things go together perfectly like peanut butter and jelly, or bread and butter. However, in Tel Aviv the rule for everything is even simpler: break the rules. The mastermind team behind Israel’s biggest and most successful restaurant group, R2M, have now decided that you can have your cake and eat it — with ice cream too. Cre’me, situated next to the Bakery branch on Dizengoff, serves up Tinder-perfect matches of cake and ice cream, all decked out with a confetti of toppings. Simplicity is the key here, with everything homemade, using natural sweeteners and all-natural ingredients and 4 flavors at a time. Think high quality Valrhona chocolate, pistachio, mouthwateringly fresh sorbet that changes daily, and of course vanilla ice cream. If all this is not enough, you can also pimp up your ice cream with all-natural meringue cookies, candied nuts, caramel sauce or whatever rocks your sundae—for the list really does go on!

6
Bakery
© Sarit Goffen
Restaurants, Cafés

Bakery

icon-location-pin Tel Aviv City Center

One of the best bakery chains in the city, Bakery has mastered the art of French pastries. Whether you come to pick up a crunchy, fresh-from-the-oven baguette or any of the delectable pastries like the caramel-glazed cream puffs and the creamy-rich mille-feuille, everything you pick here is memorable and worth the hype. Bakery also serves sandwiches and salads, making it the ideal place for your next lunch date. Check out their other locations at 13 Yad Haruzim St and 67 Weizmann St.

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