Ementa SB

This store could have wheels. Ten friends who shared a passion for skating, gained 
a substantial group of fans through YouTube by sharing videos with skate pirouettes, juggling and humour. Their motto was (and still is) to “eat, sleep and skate”. The success of the group’s videos on the Internet lead them to produce t-shirts with logos of their brand. From the moment they shared the first video, in 2007, until now, t-shirts became only one of many pieces of clothing. In its physical store – that opened in Travessa do Rosário, near Praça da Alegria, in September –, Ementa sells shirts, sweaters, polo shirts, caps, leather wallets and even bags, and they’re all produced in Portugal. Skateboards are also available, of course. The slogan sums up the group’s journey: “motivated by friendship”.