Introducing Budweiser Prohibition Brew

Take a look at this sleek, stylish beer can. Looks pretty appealing, right? The good news is that inside there’s a whole world of other exciting stuff going on, too. Introducing Budweiser Prohibition Brew, an alcohol-free beer with a full-on flavour. Sure, you’ve sampled alcohol-free beers before, but how many of them actually still tasted like beer? In this new beer from the expert brewers at Budweiser you get an uncompromising flavour and no hangover the next day – the dream!

Prohibition Brew has been carefully crafted using a recipe found in the Budweiser archives. It was first made in the 1920s and 1930s during America’s Prohibition period, a time of temperance, when drinking alcohol had been made illegal. Budweiser persevered, recognising that even if drinking alcohol was outlawed, the much-loved flavour of their beer was something that could never go out of fashion.

Now the recipe makes a return – in true style, in monochrome packaging that lets the drink do the talking. So if you’re cutting back on the booze, it doesn’t mean you have to cut back on the good times. Read all about it here. And enjoy freely, my friend.