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Cool and quirky is the name of the game at this long-established Knightsbridge outlet, known for its innovative hand-built frames. A new collection is introduced twice a year: spring/summer and autumn/winter with seasonal capsule collections in between. Cutler & Gross is renowned for its clever use of colour in its optical frames, while sunglasses run the gamut from leather-trimmed aviators to oversized tortoiseshell numbers. What characterises all of the frames is the high quality. The iconic Vintage eyewear range, meanwhile, draws rock and film stars to the fabulous vintage shop in Marylebone, which has period gems, from 1930s Bausch & Lomb through to 1980s Cazal. All frames are handcrafted in 42 steps in the eponymous factory in Italy. Services offered in this Knightsbridge branch include eye examinations, contact lens fitting, personal styling, frame adjustments and repairs, and bespoke frames.