The popularity of Pizza East, one of the first bastions of Shoreditch gentrification, hasn’t waned. This Soho House operation still packs out the landmark Tea Building, with hipsters and City boys arriving to eat well past 9pm during the week.
The huge warehouse space features sharing benches, industrial decor and more bare brick and concrete than your average multistorey car park. It’s busy, noisy and dark: a formula some people justifiably love to hate. The regularly changing menu, however, remains inventive and original. Pea and pecorino croquettes were commendably light and fresh, while calamares with caper aïoli proved a cut above the norm.
Pizzas cost from a reasonable £8 to £14, with toppings frequently rejigged. Courgette, olives, robiola cheese and thyme was excellent, but a promising combination of pork belly and mushroom fell short of expectations; greasy chunks of crackling proved the wrong match for the floury crust and tomato base. The only other gripe is that staff insist on serving rather nice wine in chunky tumblers. Still, booze is for glugging not savouring here. Service veers from affable to slightly snooty, but you can’t fault nice touches like American-style takeaway boxes for your leftovers.
|Venue name:||Pizza East Shoreditch||Contact:|
56 Shoreditch High Street
|Opening hours:||Meals served noon-11pm Mon-Wed; noon-midnight Thur; noon-1am Fri; 10am-1am Sat; 10am-11pm Sun|
|Transport:||Tube: Shoreditch High Street rail|
|Price:||Main courses £8-£17|
|Do you own this business?|
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Average User Rating
3.1 / 5
- 5 star:12
- 4 star:14
- 3 star:5
- 2 star:7
- 1 star:14
I am not sure why this place is so famous, I can’t quite understand the hype . It is way too difficult to book a table and to be honest, it's not even close to the best pizza I have had in London.
The venue and atmosphere are actually very nice. The restaurant has an industrial and modern feel to it as it is set inside some sort of old factory in Shoreditch and yet manages to feel cosy and welcoming . Service was also attentive.
However, aside from the horrible booking system, our main disappointment was the food. The menu is very basic and limited and food was really average and fairly overpriced. A lot actually! When you see 15£ for a pizza you expect something either special or big. Well, neither of those happened. The highlight of our dinner was probably the chicken, guacamole, soft egg and parmesan salad; it wasgood but nothing I would not be able to do myself at home.
Very Cool Pizzeria that is at the heart of Shoreditch. Delicious food and good service. The restaurant is very atmospheric and airy. After work it fills out quickly and is rammed with cool types getting their first drinks in or having that post work coffee. Desserts are delicious as well and if you have a large party there is plenty of space as the place is massive.
Great chilled out restaurant and excellent food! Generous portions, be careful not to order too many sides before your pizza. A friend and I shared the Mac n Cheese, Meatballs and garlic bread and were too full to eat our Pizza! Oops! ...Now I need to go back again to try the pizzas as they look delicious!
The restaurant is really cool inside. We shared mac and cheese, veal meatball pizza and some brunch items, which were all really tasty. Bloody mary's were great and service was fast and friendly. Will go back for sure!
Great venue and good value food. It's always busy here but my group of friends and I managed to get seated at a communal table without a reservation. The food is good, though there is still some room for improvement. My friends were impressed with their pizzas. I on the other hand ordered the veal ossobuco with rainbow chard, which was just OK. The meat was lovely and tender, but it was served in a really salty and watery sauce (kind of like soy sauce), and the rainbow chard was also soaked to the point of having little texture. It might have had something to do with the fact my order fell through the cracks somehow, and so the chefs were rushed to get my meal prepared when all of my friends already had their pizzas. What has made me give Pizza East 4 stars is that I have rarely seen such good service provided by the manager of non-posh restaurant. When my friend notified the waitress of a her onion allergy, the manager (Jose) immediately came over to discuss her requirements in detail and took care to ensure it was correctly documented for the chefs. Moreover, when my meal failed to arrive along with my friends', Jose was quick to address the issue, apologise and offer my meal on the house (all without me having to complain first). When my friend's onion free pizza arrived, and my ossobuco finally arrived, Jose was over again both times to ensure we were happy with our meals. And finally, when it came to pay for our bill, he was over again, double checking that I hadn't been incorrectly charged for my ossobuco. I am really impressed with Jose's conscientiousness; the genuine care and concern he has for his customers (and therefore passion for his job) is a great example of what more people in the service industry should be like.
fabulous pizzas and a great atmosphere. Read my experience on my blog: http://highteaandhighheels.wordpress.com/2013/05/11/pizza-east-shoreditch/
We booked for over 20 people and we were told that we would have to be split over two tables, which we accepted. BUT what we didn't know is that these tables would be at opposite ends of the restaurant! The food was a "Christmas Special", the pizzas were nice BUT the starters were also a bit scarce, we had to share the food being served so we didn't have a full pizza each, the drinks kept being forgotten and we were served 8 desserts to share between 18!!! And finally, we were told that we had to leave the table by 9:30! We were charged £30 per person for the pleasure! When I spoke to the manager about the lack of food, I was basically told to f/off and that it wasn't his problem. Ludicrous amount of money for very little food and appalling attitude from the management team!
Had a table booked for 8.30 for 4, but last minute there was an addition to the party. Knowing the restaurant’s reputation, we arrived at 8, and were told under no circumstances could they fit another person on our table – it would “affect the comfort of the other customers”. We were told we would have to wait around an hour for a table for 5. At 9.45 we were finally seated, without even a token “sorry about the wait” and when we pointed out how long it had been, the reaction was akin to “you are lucky we are letting you eat ”. The front of house staff are rude and pretentious, destroying any hope of a laid back, NY vibe. The pizza is good, but perhaps the girls in reception should be reminded that at the end of the day, they are working in a pizza joint, and that treating customers with such contempt will only lead to the place going downhill.
Had a family lunch here today, mainly to try another of Time Out's 100 best dishes in London (Chocolate salted caramel tart), and not one of us could fault the food or drink. First up, the olives shone like big fat juicy emeralds, and tasted every bit as good as they looked. The pizzas were decadent, thoughtfully assembled, light, crispy without being crusty, and utterly delicious; great wine list, so the wine buff told me; and the desserts were as heavenly as promised. Five and a half very happy (and full) customers. Looking forward to going back to taste the non pizzas. Minor gripes were service could have been just a little better, and would be nice to see more non lagers on the beer list.
If you want to go as a group to celebrate or have a lovely evening - don't go there! I attended my friends surprise birthday party. Table was booked for 8 people, but 10 of us arrived. After having ordered full table of drinks, we were informed by the waiter that our table is not getting served because it's more than 8 people at the table, suggesting two people should either sit separately or leave which is the biggest absurd I have ever heard. We were approach by 3 different people insisting we should pay for our drinks and leave which left us feeling rather unwelcomed! It had already ruined the great deal of the night as two people had to leave the table and go somewhere else. After all this drama, half way through the meal we were then told we have to leave because the table is booked for hour and a half, wonder who can have a nice dinner for 8 people in such a short time?? Of course, nobody has informed us of that either. Having worked in few restaurants myself, I have never witnessed anything like that. Seriously, don't go there! Will ruin your night!
Mediocre food for an expensive price. Decor is good, and customer service was good too. However food is nothing special for how expensive it is.
Maybe I went on the good a day, but I was really impressed with the food, i did have m doubts at first... however we tried the pizza and mac and cheese and both was perfect. Seriously i loved the pizza with spicy sausage and tenderstem. We also noticed the prim rib looked also looked very tempting, so will be trying that next time we go. The place was buzzing and if they continue to serve food like i tried yesterday. This would surely be one of my favourite places to eat.
Great topping on pizzas - remind me Italia. Very nice selection of wine. Wonderful deserts (chocolate and salted caramel tart my love). Great place.
Clearly the who wrote the article was more interested in the area than in the food for which probably he/she has not real taste or clue. Terrible is to be nice, expensive pizzas which you can have on better place for 30/40% less. Laud if you want a conversation please bring with you a megaphone. Pretentious place, that aim to be trendy and sophisticated so they can charge you more and make you wait 45 minutes top for a place to seat (this on a Monday night) and you should also be pleased of that. Gosh Napoletanian friends please hurry, here they have no clue what a pizza is, they are in desperate need of help.
Ridiculously expensive for mediocre food. We were seated in the middle of the room and the seats were very uncomfortable. Other than that, it was very noisy, little choice in food, no gluten free and very bland salads. When the bill came finally we were horrified, yet were unable to get a discount from anyone, despite the fact that one of our party had not been eating, three were not drinking and one was gluten intolerant. The only thing I could possibly compliment was our particular waiter, who was attentive and friendly. Very disappointing end to our night.
Great lunch place! It's usually near empty at lunch time. Perfect to savour a delicious pizza and get some attention from the staff (as opposed to the crowed every-man-for-themselves evenings).
The premises are pretty cool, with the usual grittiness of shoreditch and an industrial feel to it. the sevice was ok, and the food was good enough but overpriced in my opinion. I would recommend it to give it a go but not sure I would go back, you can find better value for money somewhere else.
Went there last weekend for a friends birthday, seating was alright, and we had a few appetizers and 3 pizzas with wine, nothing more then your average fancy dinner. When we got the bill they overcharged us by £600 which im sorry is just not acceptable for a restaurant. They claimed there was a problem with there system and we were forced to pay it. Needless to say £120 per person for 2 slices of bread and cheese with a glass of wine just doesnt do it for me. The atmosphere however is probably the best thing about it.
Just make sure you've got a crystal ball and can get your table numbers exact. Booked online several weeks in advance for my birthday and when my party number went up by one, was told they couldn't accommodate this. Was told that they were already fitting 8 on a table that could fit 6 comfortably which wasn't terribly reassuring. Had to move my birthday dinner at short notice so big thumbs down from the birthday girl and her guests!
I only had the option for 1 star, but actually I would give it 0.5! We went last night for a friend’s birthday. He had tried to book a table for 18 over the phone, but the lady he spoke to, who was apparently very rude and unhelpful, said that the chef ‘could not cope with a table of 18’! How unprofessional is that?! We were told we could sit at 2 tables, although I’m not sure what difference it actually makes if we are all together or not. We had a table booked for 8pm but we weren’t seated until after 9pm, at 2 tables at opposite ends of the restaurant, even though there were empty tables together (apparently they were booked, it seems by them running an hour late, it meant we lost our seating!). During our meal the waiter didn’t come over once to see if we wanted more drinks or anything, and in fact when we wanted anything we had to go off and find it! We asked repeatedly for condiments that didn’t actually arrive until we had pretty much finished. Coffee after dinner took 25 minutes to arrive, and only after we had asked for it twice. The food was substandard- my pizza was about 70% crust, and had 4 measley dribbles of cheese on it- they must be making a fortune by selling warm bread at £12 a pop! It also tasted so strongly of garlic that I couldn’t taste anything else. I love garlic, but that doesn’t mean I want to taste it for several days afterwards. We complained so much that they didn’t charge us for our drinks, but I’ve worked in enough restaurants to know that if people are that unsatisfied, they shouldn’t charge us anything at all. They even had the audacity to charge us service charge, then come back to our table to tell us there was 25p missing off our bill! I think it’s safe to say that none of us will be going back, and I will also be telling everyone I know not to go. You get better food and service at Pizza Express! This place is truly awful, I have never been to such a bad restaurant.
Went to Pizza East last night on a recommendation from a Friend. Worst Pizza i have ever had. I had the Meat ball pizza. Meat balls were soggy and under cooked. Pizza base was soggy. Great atmosphere. But would have had a better pizza at a high street chain. The only saving grace was the desert which was nice. Doubly disappointed when the bill came. Way over priced. I recommend Pizza Express. Unfortunately i cannot give it 0 stars.
First off - **Genuinely the best pizza i have ever had**, I had the San Danielle. HOWEVER... ...There were lots of stupid things that spoiled Pizza East, for example - I ordered a glass of wine which came in a tumbler and when I asked the waiter if he had a wine glass he said that the tumbler was a wine glass. I then addressed the fact that it was a tumbler and his words were "that's how they serve wine in Italy". Now... I've been to Italy and I can't say I was ever served wine in a tumbler but I didn't dig in to this I just left it be. We waited half an hour for our table, fine but!.. When our table was ready we found out that we'd actually be dining at the bar because there were not any tables available... It would've been nice to be told this before waiting! Also, the bar area we waited at before being seated 'at another bar' was not acceptable - no clear way of ordering a beverage of any sort, it almost looks like you are supposed to serve yourself! Ridiculously sick pizza I had in there though!.. It's OK for me to say sick because I'm 22 and from Essex (I got the Central Line to Lpool St and walked) I would defo rate Pizza East a 5 if this was based on food alone, also had olives and almonds to start - much better than the ones in Selfridges! Mr Bloggs
Potentially the worst pizza I ever had. Love the decor, venue, quirkiness of the place but OMG the pizzas were rubbish- the base was good and well cooked, sadly all of the toppings were dripping with oil, even the vegs added on the pizza had been "fried"- the result product was swimming in oil. Same with the side salad, that included some bread (why!) that has been plunged in olive oil. Very expensive for a meal I barely touched
Amazlingly good brunch and Sunday lunch! Although it's hard not to tear yourself away from the pizza menu their roasts are brill
Dont bother - the worst restaurant in the world! the excuse they had for a pasta dish wasnt worth serving to the pigs let a lone paying (£15) customer. VILE! this is the second time i was painfully disappointed in Pizza East, so shame on me. Overpriced and overhyped - NO SUBSTANCE!!!