Shopping, Womenswear Shoreditch
  • 5 out of 5 stars
(1user review)
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Trading for more than 30 years, this is the capital’s largest fetish and gay lifestyle store, and ticks almost every conceivable box when it comes to quenching dirty desires. There’s even a red metal cage to host scantily clad lads gyrating during late-night shopping sessions, or one of the regular parties and special sales the store holds in their industrial, boiler-house club-like setting. Check their blog for details of their latest events – a recent soiree featured porn stars and a butt-naked butler.

No matter how hardcore your predilections, Expectations is likely to be able to please. Licensed as a sex shop, they stock an enormous library of XXX gay DVDs, and a range of more than 100 electro-stimulation accessories such as conductive anal plugs and urethral sounds for those who enjoy a good zapping while they’re fapping. Kit yourself out with a leather Gladiator-style kilt; slurp over army surplus gear; or buy your boyfriend some braces and stompy leather boots if you fancy getting head from a skinhead. Supplies for fisting, puppy play, medical fetishes, breath control, watersports and bondage are all covered, along with chastity devices, sex slings, and black paddling pools intended to be filled with lube for slippery, slidey wrestling sessions. If sportswear makes you spurt, there are jock straps, padded American Football shorts and jogging bottoms for power bottoms.

If you know your brand names, Expectations stocks some of the very best, including Mister B, Dark Crystal (nothing to do with Jim Henson), Ox Balls (nothing to do with offal), and Crackstuffers (everything to do with everything the name suggests). Get stuck in.


Venue name: Expectations
Address: 75 Great Eastern Street
Opening hours: Open Mon-Fri, 11am-7pm; Sat-Sun, 12am-8pm
Transport: Tube: Old Street tube/rail
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Average User Rating

5 / 5

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Derek H

Best fetish shopping in the heart of Shoreditch. Always full or surprises and friendly and interesting staff.