Beyonce: Life is But a Dream: an Imagine Special
Thur Mar 28, 10.35pm-12.05am, BBC1
That it’s produced and directed by the lady herself isn’t a good sign and it soon becomes clear that perspective won’t be an issue. This wouldn’t in itself be a bar to fun or revelation – we can think of several pop stars whose own take on their bonkers lives would be wildly entertaining. But Beyonce isn’t attempting entertainment, as such. This is an exercise in self-branding and arguably, a severely misfiring one – if you pretend to be revealing everything and it’s still this dull, what does that say about you?
If you want to know about Beyonce, avoid this like the plague and listen to her canon of gloriously effervescent pop music instead. Because that’s all she wrote.
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