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This bi-level boutique—the first of its kind for the preppy-classic brand—is modeled after a French salon and specializes in reasonably priced wedding gowns (a pretty chiffon-and-organza number costs $895), bridesmaids dresses you’d actually wear twice, exclusive headpieces by milliner Albertus Swanepoel ($250–$525), Leah C. Couture veils ($425–$1,050), and vintage brooches, pins and necklaces by Lulu Frost ($315–$695) and Miriam Haskell ($150–$1,400). There’s even merch for all you single ladies: luxe cashmere cocktail dresses from the brand’s 769 Collection ($200–$1,500), Essie nail polishes ($8), Cosabella lingerie ($19–$139), and chunky baubles by Fenton/Fallon for J.Crew ($85–$295).
769 Madison Ave
|Cross street:||at 66th St|
|Transport:||Subway: 6 to 68th St–Hunter College|
|Opening hours:||Mon–Fri 10am–7pm, Sat 10am–6pm, Sun noon–5pm|
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