The best time for a road trip to Penang is mid-year because this is when George Town Festival hits town. Originally a two-day festival with tight funding and space, the festival has blossomed into an annual tradition that celebrates Penang’s passion for music, culture and performing arts. George Town Festival turns six this year and festival director Joe Sidek is a man of many pursuits. On the side, he manages his family-owned textile auxiliary company and in 2014 he was kept busy when he sealed the deal for Tropfest Southeast Asia. Yet, George Town Festival ranks high on his to-do list and the festival has leaped to greater bounds with each passing year.