Best bars in Itaewon

Son Dam-bi comes here for wine and Bae Jung-nam comes here for beer. When ATM first opened its doors, celebrities frequented the place, creating a stir. Now that it has become a popular hotspot, you'd best not get your hopes up for a celebrity sighting. An abbreviation for the expression "against the machine" (no relation to the American rock band), ATM is a laid-back pub, regularly attracting the fashion crowd. The jukebox at the bar sets the tone for a chill and slightly retro vibe. Reminscent of New York City backalleys pubs, we especially love ATM in fairer weather when customers sit outside for a cool drink.

Located in the busiest part of Itaewon across from Hamilton Hotel is The Bulldog Pub. Operating as a normal sports pub during the weekdays, the venue changes its face on Fridays and Saturdays into a wild celebration called “Latin Day.” As the lights dim out the wide hall, it starts to receive party goers and by 11pm, the whole pub will be filled with people. From Salsa to Bachata, and Merengue to Reggaeton, the floor will be pumping with energy from locals, expatriates and visitors. For those of you who’ve never tried Latin dances, the pub has a great supportive atmosphere, so no shame in missing a move or two. Opening at 9pm, the entrance fee, which include one free drink, is 10,000 won per person.

Want to deviate from reality?—or, first of all, from the hustle and bustle of the Itaewon alleys? Located on the 6th floor of a building resting on a relatively quiet alley between Hannam and Itaewon, Deviate offers affordable drinks, comfy seats with large tables and nice dance floor. The well-known DJ Yeonjun is the owner of this place, so you can expect some edgy selection of music as well. The overall design of the space is quite impressive, and the full-wall windows offer a view from the top floor. While it's not exactly a "Hangang view," the scenery offered here around the sunrise is quite impressive—which, of course, can only be found with enough stamina and booze. BY Estevan Kim (Editor-in-chief at Bling Magazine)

The area behind Hannam Ogeori’s Richensia building is quite an interesting one — while filled with unique shops, bars and restaurants, it is usually quiet and peaceful. One of the newest additions of the alleys, which we’re welcoming with both arms, is Ox Bar. Living up to its name, the bar serves up quality beef (Hanwoo) menus (even the welcome drink is — instead of any classic or creative cocktail — genuine seolleongtang, Korean ox bone soup) along with great cocktails. The menu’s actually quite large, and includes T-bone steak, roast beef and ossobuco. The service is top-notch, yet “How would you like your steak done?” is a question that’s never asked around here. Instead, everything is cooked to the level that’s the most ideal for each cut and the type of dish. Exclusively on Mondays, the kitchen serves up burgers (18,000 won), which is another reason to find this bar. At the bar section, manager Lee Su-won and bartender Choi Beomgyu create delicate cocktails. From classics to be paired with the Hanwoo dishes to fresh fruit cocktails including the Halla Fizz made with a whole hallabong orange, their creations are smart, witty and well-balanced. Wrapped in the skillful service and attractive atmosphere, what Ox Bar serves every day is a special type of authenticity. It’s so warm, charming and genuine that we wouldn’t be surprised to see this young and hidden venue become a landmark of its own in a near future.

Brewed for centuries in Belgium and trending in the past few years in North America, sours are relatively new in the Korean market. And there’s no better place to start experimenting with your taste buds than at Sour Pongdang, the first bar in Asia to specialize in sours. Recommended by none other than Lee Inho, owner of Pyrus Taproom & Bistro, Sour Pongdang exudes a distinct personality in Seoul’s craft beer scene. Headed by BJCP- certified manager Jo Ye-lim, Sour Pongdang guides you through the infinite world of sour beer.  Serving as ‘comfort food’ of a sort for some and a new experience for others, the sour beer is not only diverse but also has a longer shelf life. While IPA’s with fragrant hops either lose their characters or change in a negative sense over a period of time, the sour beer can, in fact, develop a richer flavor and aroma over time. Sour Pongdang currently offers 10 different kinds of drafts and over 80 bottles of imports. While the taps change quite regularly, the usual line-ups showcase both domestic and imported selections (such as Boon and Brooklyn Brewery). And while some beers are sold out within a week, the bar tries to order enough supply to last at least one to two months—so you’ll be guaranteed a broader range of choices the more frequently you visit. One sour beer to check out is the ‘Jeju Island Tangerine Gose,’ which is created by exporting dried tangerines from Jeju to Oregon’s Upright Brewing, brewing such transnational, tangy batches...