Well-heeled Hannam-dong has a classier, more subdued atmosphere than flashy and ultra-luxe Cheongdam-dong just across the river. Instead, the shops here in Hannam are more about local designs and carefully curated selections. This list of our favorites is by no means exhaustive—you'll find plenty more as you wander in the area yourself, which is half the fun anyhow.
Hannam-dong shopping guide
Browsing the fashion boutiques and select shops of Hannam-dong makes for a perfect meandering afternoon