It’s part of an all-new SK-II global beauty campaign, SK-II #OneBottleAwayFrom, that takes a behind-the-scenes look at the celebs’ skincare regime. While preparing for upcoming roles on the silver screen, each star will use just one bottle of the iconic SK-II Facial Treatment Essence and share their highly intimate skin transformation journeys on their personal social media feeds. While Behati is prepping for a TV appearance, Soo Young and Li Qin are set to make appearances in an upcoming K-Drama series and a period drama, respectively.
‘We are thrilled to be partnering with Behati, Soo Young and Li Qin on this new campaign. These three talented personalities not only have a great relationship with their fans but, more importantly, bring authenticity to their content with their unique voice on social media,’ says Sandeep Seth, the marketing director of Global SK-II.
Pitera™, the signature ingredient in SK-II Facial Treatment Essence, contains over 50 micro-nutrients that help condition skin, lock in moisture and soothe skin concerns. It also helps refine skin texture, improve firmness and elevate radiance – perfect for TV-ready, crystal-clear skin.
Stay tuned to watch the full video revealing their transformation journey. Find out more about SK-II Facial Treatment Essence here.