What To Expect at SK-II’s first-ever Smart Store in Southeast Asia: Future X

Powered by state-of-the-art technologies including Artificial Intelligence (A.I.) and Facial Recognition, the Future X Smart Store is all about creating personalised experiences for all guests. Transform your own face into art with The Art of You, a large-scale digital wall that reads head, eye and mouth movements as well as facial expressions. Each unique expression correlates to a different colour scheme and any eye blinking triggers energy lines to pass across the screen, creating a custom art piece – based on you.

From the get-go, all visitors receive a specially designed bracelet for individual identification as they move through the stations. Start with the SK-II skin scan, which is a reinvention of SK-II’s iconic Magic Ring Skin Analysis. Unlike typical skin analysis and skin scans which require direct facial contact, this A.I. tool gets your skin analysed remotely while sitting in individual booths. An interactive skincare wall unlocks your skin analysis results with a mere read of your face.  After getting a better picture of your skin from the scan, head to the Smart Beauty Bar for a personalised browsing experience where you can browse and learn about SK-II products at your own pace. You can also easily snag products after the session, like the brand’s most-loved Facial Treatment Essence.

A beauty store of the future, the SK-II Future X Smart Store is like nothing we’ve ever seen. Through its use of advanced technologies, this “phygital” skincare shopping experience completely takes out the intimidation out of prestige skincare shopping and allows you to learn about your skin and experience SK-II products at your own pace.  What’s more: Admission is completely free.