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Time Out and Instagram team up for a two-day festival celebrating independent businesses

Experience:LDN & NYC will showcase amazing small businesses in New York and London, and raise money to support affected workers

James Manning
Written by
James Manning

Small businesses have had a tough time of it this year, and we want to help. That’s why we launched our Love Local campaign, throwing our weight behind the organisations that are supporting local food, drink, culture and arts spots through lockdown. Now we’re stepping up our support for independent ventures in New York and London by teaming up with Instagram for a two-day virtual festival that’s all about supporting small business.

On Thursday July 9 and Friday July 10, we’ll be turning over our @TimeOutNewYork and @TimeOutLondon Instagram feeds to some of our favourite businesses across each city, who’ll be running fun, interactive Instagram Live sessions showcasing what they do best.

From cooking demonstrations and fitness classes to DIY beauty workshops and a tutorial on how to repot your cactus, the line-up will demonstrate the huge variety of brilliant small businesses that make London and New York great.

Throughout the event, we’ll also be raising money via Instagram’s donation button, which will go towards Robin Hood in NYC and Hospitality Action in London – two charities doing incredible work supporting small businesses and their employees through the current crisis.

Check out the line-up for Experience:NYC and Experience:LDN below.


Thursday July 9

10am: Boris & Horton 

11am: Chef JJ/Field Trip Harlem 

12pm: Miles Coffee 

1pm: Katana Kitten

2pm: Body Art

3pm: Breukelen Polish 

4pm: Cee Cee’s Closet 

5pm: Blueland

Friday July 10

10am: Books Are Magic

11am: Feng Sway 

12pm: ReWax & UnWine

1pm: Snug Harbor

3pm: Spoke and Weal

4pm: Astoria QED

5pm: Muddling Memories

All times are EDT. For more details of what’s in store, visit Time Out New York.


Thursday July 9

10am: Dishoom

11am: Re:lax

12pm: Kana London

1pm: Coffee Shotter

2pm: Liha Beauty

3pm: Hackney Herbal

5pm: At Your Beat

Friday July 10

10am: Second Shot Coffee

11am: Afrocenchix

12pm: Blok

1pm: Prick

2pm: Nuka Nails

3pm: PUFF

4pm: Kanpai

5pm: All Good Beer

All times are BST. Find out more by visiting Time Out London.

Read more about our Love Local campaign

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