This blink-and-you'll-miss-it exhibition by master of all things kawaii Sebastian Masuda takes place at Tokyo’s historical Kanda Myojin Shrine. Since 2020, Masuda has been keeping in touch with artists, fashionistas and fans from the kawaii community around the world during the pandemic, and this exhibition explores the current state of the global kawaii movement. Masuda’s artworks focus on what kawaii actually is, why the fascination with the aesthetic has spread beyond borders, generations and gender, and why kawaii communities continue to exist.
Check out his installation ‘Colorful Rebellion – Seventh Nightmare’ on display in the basement hall of the shrine’s festival office. In the same space, you’ll also learn more about kawaii culture through exhibits created by members of Kyoto University of the Arts’s Ultra Factory. Parts of the ‘Kawaii Archival Research’ project are on display, helping you find out where kawaii culture came from and its outlook for the future.