Currently on show at Tokyo City View in Roppongi, the largest exhibition in Sanrio's history explores the 60-year history of more than 400 characters. It also examines the roots of Sanrio as a symbol of Japan's kawaii culture through more than 800 exhibits.
The showcase starts with 'Unforgettable Tower’, a 6-meter-tall symbolic art piece by Sebastian Masuda. Through original drawings and rough sketches, you’ll learn about the birth of Sanrio’s iconic characters including Hello Kitty, My Melody and Pompompurin. Then, delve into Sanrio’s mission and what it wanted to convey to its fanbase by examining the company’s own publication, Ichigo Shimbun (Strawberry Newspaper).
Over at the on-site café and restaurant – Sun & Moon – you can order a Sanrio-themed afternoon tea and cocktails featuring the faces of your favourite characters.