Don Quijote
Photo: Sitthipong Pengjan/Dreamstime

Don Quijote almost replaces its iconic penguin mascot

The massive discount store was set to replace mascot Donpen but changed its mind due to public outcry on social media

Kaila Imada
Written by
Kaila Imada

Japanese shopping behemoth Don Quijote has ruffled some feathers recently. The massive discount store was set to replace Donpen, its long-standing penguin mascot, with a new, less-than-cute figure called Dojou-chan, inspired by the Japanese katakana character for ‘do’.

When the news was announced on Friday December 16 via Twitter, people were less than impressed about the change. Donpen has been synonymous with Don Quijote for years, and you can purchase merchandise featuring the penguin such as shirts, hoodies, plush toys and even Donpen Crocs-lookalikes. 

Due to the backlash, Don Quijote's president Naoki Yoshida decided to hold an emergency meeting on the same day to resolve the issue. According to his tweet, he was not aware of the surprising plan to replace Donpen.

After the strong response from the general public, Don Quijote released a statement (as shown above) on Friday evening stating that it would be keeping Donpen as its mascot. 

Donpen stans can now breathe a sigh of relief. You might even want to pick up a Donpen souvenir or two the next time you’re shopping at Donki.

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