Expo 2025
Photo: expo2025_japan/Twitter

The logo for Osaka’s Expo 2025 has been revealed – and it’s a little surreal

Art director Tamotsu Shimada’s winning design was picked from nearly 6,000 submissions

Tabea Greuner
Written by
Tabea Greuner

The Japan Association for the 2025 World Exposition has unveiled the event’s official logo. Set to take place from April 13 to October 13 2025, Expo 2025 will be held on Osaka’s man-made island Yumeshima. The winning logo design was created by art director Tamotsu Shimada, whose work was selected from a pool of 5,894 designs, submitted between November 29 and December 15 last year.

Shimada’s Expo 2025 logo represents the ‘brilliance of life’, and the red spheres are a nod to the logo of Expo '70, which was also held in Osaka. Shimada was inspired by artist Taro Okamoto’s Tower of the Sun, the 70m-tall avant-garde artwork that became a symbol of Expo ‘70, and can still be seen at the Expo Commemoration Park in Osaka prefecture. Shimada said his dream was to create a similarly distinctive and original design himself, and his surreal-looking logo certainly catches the eye.

With the theme ‘Designing Future Society for Our Lives’, Expo 2025 aims to encourage global cooperation in building a society which supports diverse lifestyles while ensuring that everyone can live up to their potential.

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