The Japan Association for the 2025 World Exposition has unveiled the event’s official logo. Set to take place from April 13 to October 13 2025, Expo 2025 will be held on Osaka’s man-made island Yumeshima. The winning logo design was created by art director Tamotsu Shimada, whose work was selected from a pool of 5,894 designs, submitted between November 29 and December 15 last year.
／
— ◎Japan Association for the 2025 World Exposition (@expo2025japan) August 25, 2020
Brandnew Expo Logo Revealed 🏆
＼
Today, the final meeting of the jury for the 2025 World Exposition in Japan logo competition selected the best entry .
The logo will be used as the official logo✨
Click HERE for details.👉 https://t.co/PYl0w1unpw#Expo2025#logo pic.twitter.com/8mxfMwDg6v
Shimada’s Expo 2025 logo represents the ‘brilliance of life’, and the red spheres are a nod to the logo of Expo '70, which was also held in Osaka. Shimada was inspired by artist Taro Okamoto’s Tower of the Sun, the 70m-tall avant-garde artwork that became a symbol of Expo ‘70, and can still be seen at the Expo Commemoration Park in Osaka prefecture. Shimada said his dream was to create a similarly distinctive and original design himself, and his surreal-looking logo certainly catches the eye.
With the theme ‘Designing Future Society for Our Lives’, Expo 2025 aims to encourage global cooperation in building a society which supports diverse lifestyles while ensuring that everyone can live up to their potential.
More news
Japan’s beautiful Pokémon manhole covers have finally made it to Tokyo
#TimeOutLovesJapan: share your fondest memories of Japan via our Instagram contest
Stay at this horror hotel room at Universal Studios Japan and solve a mystery overnight
How to turn ordinary cup noodles into okonomiyaki pancakes
'Aggretsuko' on Netflix is a perfect snapshot of Japan’s work culture