Right across from Nintendo Tokyo, the new Pokémon Center Shibuya looks like the futuristic lab of the game’s Professor Willow. At the entrance, you’ll be greeted by a life-sized Mewtwo hibernating in a water tank, before you venture into a massive retail space filled with all your favourite Pokémon characters in every imaginable form. Shop for Pokémon plushies, phone cases (with Swarovski crystals, no less), sheet masks, and keep an eye out for limited-edition designs only available in Japan, especially the Shibuya-exclusive Pokémon x Super Mario 8-Bit Scramble collaboration tees and backpacks. As a nod to Shibuya’s famous street culture, there’s also Pokémon skateboards and fashion.
Many characters from Japanese manga, anime and video games have gotten so big that they command a cult following, with speciality stores selling their very own branded merchandise. And it's no surprise that you'll find a variety of these stores in Tokyo as many of the characters and franchises have roots right here in Japan.
These shops don't just offer character merchandise though – many of them are designed to create an immersive experience, with games, photo corners and personalisation services such as name engraving. From Pokémon and Nintendo to Hello Kitty and Studio Ghibli characters, these stores will unite you with your favourite pop culture personalities.
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