Kit Kat is easily the most popular chocolate brand in Japan, for the simple reason that the name sounds like ‘kitto katsu’, which is a common Japanese expression of good luck. As such, Kit Kat is commonly given as a gift to school children taking their exams, or anyone really who needs a little boost of luck. Nestle has surely capitalised on this fact, churning out wild, wacky and imaginative flavours, along with premium editions, which can only be found in Japan.
You'll also want to look out for the special editions which are inspired by a particular region in the country (we have tried a few of them below), such as the Kyoto Uji Hojicha and Hiroshima Momiji Manju. If you’re in Tokyo, don't forget to stop by the Kit-Kat Chocolatory in Ginza where you can pick up some of the more high-end flavours – there's even a Kit-Kat café onsite for you to indulge in Kit-Kat-inspired desserts.
Still wondering which Kit Kat to buy? We have taste-tested a host of Japan-exclusive flavours to help you make that decision.