Check out the digital artworks at Hello Kitty Smile
First off, head to the northeast of the island, where you’ll spot a white building stretching 120 metres along the coast. The massive Hello Kitty head in the centre will confirm you’re in the right place. This cartoonish building is Hello Kitty Smile, a space dedicated to Sanrio’s favourite cat.
The venue has an underwater Hello Kitty princess-themed digital art exhibit (¥2,300, middle school and high school students ¥1,500, children ¥800) with multiple interactive activities and a light show to marvel at. There’s an entire wall covered in Hello Kitty plushies, a 3D hologram of Hello Kitty, a kaleidoscope room and a rare peek inside Hello Kitty’s room.
There are also two shops where you can purchase exclusive merchandise, including rare designer handbags and phone cases decked with an illustration of Hello Kitty made from Swarovski crystals.