‘Seven hours,’ she answers.
Not seven hours for anything with a mood board sign-off or a production crew – seven hours of concept, outfits, steaming said outfits, filming and then the editing, which is where Jaynjangle truly loses track of time and finds it completely worth it.
‘The magic is always in the micro details,’ she says. Her comment section would agree.
Before we get into the edits and outfits – and we will – there's one detail that sets the tone for everything else. When Jaynjangle and her partner decided to move to Bangkok, they had never visited Thailand.
Not once. No scouting trip, no cautious long weekend to confirm their instincts, no boots-on-the-ground reconnaissance of any kind. Just a decision, a digital nomad visa and a shared appetite for the unknown.
‘The thought of living in a new country was scary at the time,’ she admits. ‘But when Thailand announced the DTV, it felt like perfect timing – like all the stars aligned.’
She'd been wanting to live somewhere new for years. The idea was always there, waiting for the right conditions to show up. Then they did and she moved. Just like that.
Jaynjangle’s career as a content creator back in New York made it logistically possible – the flexibility, the income that travels with her – but framing the move as a lifestyle brand decision would be selling it short. It was more personal than that. A want, held for a long time, finally meeting its moment.
Was there a specific moment you realised Bangkok fashion content was going to be your niche?
Fashion was already hers before Bangkok entered the picture. She'd built a niche in the U.S., refined her eye in New York, developed a voice that was less about trend-chasing and more about the quiet confidence of a well-considered outfit. When she landed in Southeast Asia, nothing swerved – it stretched. The lens widened.
‘My content is not about telling people what to wear,’ she says. ‘It's about creating fun, expressive outfits and showing how style can feel playful and personal.’
There's a distinction in that and she means it. Jaynjangle isn't in the business of authority. She's in the business of invitation – come see what happens when you stop dressing for approval and start dressing for yourself! The city she chose happens to understand that frequency already.
Did you have to completely rebuild your wardrobe when you moved?
Not entirely. But it required a ruthlessness she didn't entirely enjoy. Clothing, for Jaynjangle, isn't decor. It's a working tool. Leaving behind her heavier pieces, the dramatic overcoats and chunky knits she'd spent New York winters building a whole visual language around, wasn't sentimental exactly. It was creative.
‘Cold-weather styling has always been something I genuinely enjoy creating,’ she says and you believe her. There's a specificity to how she talks about layering that belongs to someone who misses it not for warmth but for what it allows – the architecture of a look built across multiple pieces, the depth that comes from weight and volume.
Bangkok doesn't do that. Bangkok does something else entirely.
‘Clean silhouettes, breathable fabrics, relaxed tailoring,’ she says of what she's observed in the city's aesthetic. ‘It's that 'I just threw this on’ energy – but elevated.’ She's adopted the logic without abandoning her instincts. In place of volume, she builds with colour and tailoring. In place of layers, strong silhouettes that do the heavy lifting a coat would once have done. It's the same fluency, different vocabulary.
She's also been drawn to traditional Thai textiles – silk, handwoven fabrics – but wears them with a contemporary looseness. A Thai silk top with relaxed trousers rather than a full traditional silhouette. Respectful without being reverential.
Has being Korean shaped how you're perceived as a content creator in Bangkok?
This is where the conversation gets interesting.
‘Being Asian definitely shapes how I'm perceived here,’ Jaynjangle says. ‘I blend in more visually, so there's less of that automatic farang influencer label.’
The typical expat-creator in Bangkok tends to arrive loud – exoticising, opinionated, very online about a place they've known for five minutes. Jaynjangle just... isn't that. She moves through the city without friction, isn't read as a novelty and has never had to push back against a label that was never stuck on her to begin with. The quietness she talks about isn't a lack of presence. It's a different kind of freedom.
She's a Korean-American creator with a New York-built aesthetic living in a city that's very much in its fashion moment right now – close enough to observe it properly, just far enough outside to see the full picture. That dual perspective runs through her references too. Creators like NYANE and Jizifanfan feed the same visual appetite as the streetwear she pulls from Hong Kong, Vietnam and Japan. A pan-Asian conversation she's genuinely part of, not just passing through.
When did the cheeky edits start – and how long does a 20-second reel actually take?
About two years ago, pulled in by the internet's best rabbit hole.
'I started teaching myself after seeing so many cool edits online – the animations, the pop-ins, all of it – and I was instantly inspired,' she says. The logical next step: learn it, do it, make it her own.
