Hundreds of conflicts, thousands of fights, and millions of irrational disputes – all these nonsense have always been the core reason that keeps pulling us back from moving forward. Inspired by the wrecked past, the purveyor of premium Scotch Whiskey Johnnie Walker has initiated a social campaign, #WeWillKeepWalking campaign, which aims to encourage Thais to look beyond the differences and embraces diversity as the only way we can overcome obstacles and are ready to walk towards a better tomorrow.
To continue promoting the campaign, Johnnie Walker has teamed up with influential Thai hip-hop icon DaBoyWay to come up with a new single, "Nueng Diew," which just reflects what they really stand up for: unity.
Besides edgy melodies and aspiring lyric, DaBoyWay invites alumni from different vocational schools – whose past involved irrational fighting against each other – to join hands to create a massive art piece depicting a symbol of unity right in the old town of Bangkok, to trigger Thais – after all those nonsense that set us apart – to unite and create a better future together. “We’re all the same. We’re all can change,” he says in the song, and we couldn’t agree more.
Watch the MV here.