One of the world’s most favorite Scotch whiskey brands Johnnie Walker has launched the new campaign “Taste of Black” that aims to reflect the premium whiskey’s cool, multi-faceted characters, and you can have a taste of it at Beamfest 2017 Powered by Johnnie Walker—Thonglor’s biggest music phenomenon this year at 72 Courtyard and the kickoff to the brand's party series.
Johnny Walker whiskeys exemplifies complex, alluring and multi-dimensional characters what are reflected in Uncle John’s sipping items like Johnny Walker Black Label which are blended from the best whiskeys from 40 distilleries, as well as Johnnie Walker Red Label.
To give a perfect “Taste of Black,” Johnny Walker plans to organize citywide sub-campaigns, starting with the Taste of Thonglor , in which whiskey behemoth joins hands with 72 Courtyard's lifestyle and music festival, BEAMFEST, to invite Bangkok and Asia’s best bars, such as Singapore’s Jigger & Pony, The Locker Room X Nutmeg & Clove, Backstage Cocktail Bar, Thaipioka and Pakalolo, to sling cocktails that embody the multi-dimensional aspects that Johnny Walker is best known for. From refreshing J.W.Spindrift, to the bold Red Jade, and from the mysterious Black Spinel and to the vibrant Gold Diamond, you are promised the one-of-a-kind “Taste of Black” experience Johnny Walker has to offer.
