Launched last year, Boyfriend is the brainchild of Central Group heiress Pimpisa "Pear" Chirathivat. The name of the brand was inspired by the idea that a good boyfriend can enhance your happiness as much as a good cosmetic product - and vice versa.
Boyfriend now feathers 20 colors, ranging from nude hue to luscious red. Each shade is tagged with a boy's name.
When Theetawit Setthachai, better known as Khun Sha, founder of famous Facebook Page Tood's Diary, announced he was going to launch a lipstick collection, people expected vivid, sexy hues similar to those he usually wears. Instead, Khun Sha has released a series of lipsticks in natural colors that perfectly fit the currently-popular no-makeup makeup trend.
There are only three colors available at the moment: natural, light pink and red velvet.
A former Cleo Magazine stylist, Thamonwan Thanachotsirikul, quit her job to pursue her dream of owning a cosmetics brand. Thanks to her experience in the fashion business, this girl of big dreams knows exactly which colors best complement the Asian skin tones. The results are 18 lovely shades spanning sweet pinks, basic nudes and deep reds.