Top 10 Thai beauty products at the drugstore

Sasi is the brainchild of Srichand, a beloved Thai beauty house established in 1948 and famed for an oil-absorbing powder that has pampered the vanity of generations. 

In 2006, a new Srichand chapter unfolded. From tradition bloomed Sasi, which has a more youthful, playful soul. The lighter touch reimagines the mother brand while honouring it. Where once powders came in compacts, Sasi now puts them in bottles. The famous powder is available in four types to suit every skin preference. Sasi also offers a wide range of other beauty products that range from lip tints and blushes to skincare essentials.

Owned by renowned Thai makeup artist Chatchai Peangapichart, Nongchat offers a full range of high-quality cosmetics at affordable prices. One of its sub-brands, Browit, focuses on brow products – a key element in Thai makeup, where sleek, defined brows are a signature look. Their best-selling brow pencil features two functional ends, each designed for a different purpose, making it easy to achieve that clean, sculpted finish. Another standout is the brand’s eyelash collection, which features a selection of styles designed to complement different eye shapes and personal preference. 

Born from a love of cosmetics and beauty, La Glace has become a staple in many makeup bags in recent years. Their standout product, the black pH blush, is loved for its jelly balm texture, easy application and non-sticky finish that gives a naturally flushed look. It has gained massive popularity on TikTok for being both effective and affordable – especially its unexpected black blush, which delivers a natural finish.

La Glace has a wide range of cosmetic products, everything from lipsticks and concealers to beauty applicators. With packaging that gives off a Barbie-inspired charm, the brand captures attention at first glance.

One brand that’s been making waves for a while now is Cathy Doll – after one of its products was spotted being used by American influencer Khloe Kardashian, (the secret’s out: it was the lip filler in breezy peach). The brand has a variety of products ranging from skincare and makeup solutions to beauty essentials such as hand creams, hair tonics and beauty puffs. What’s more, many of their items come in travel-friendly sizes – perfect for those who want to test things out before committing to the full-sized versions.

This Thai-owned cosmetics brand has been around since 2002. Originally licensed from the U.S., it has since grown into one of Thailand’s most popular go-to makeup marques and is now exported to 11 countries. Beloved for its affordability, colour palette and everyday wearability, 4U2 continues to stay on-trend, evolving to meet the tastes of modern shoppers. Their lipsticks have become a true trademark, offering a variety of shades and formulas to suit every mood and moment.

Now, let’s talk about celebrity-owned beauty brands. Globally the makeup world has seen a wave of celebrity-backed lines go viral and Thailand is no exception. Lip it is a standout brand founded by a content creator from the popular YouTube channel Nisamanee.Nutt. Their mission was to create an approachable, everyday makeup line that’s as fun and relatable as they are. The products focus on enhancing natural beauty and light texture, with standouts including a good morning colour lip mask – a convenient, pocket-sized essential for effortless touch-ups. 

Opened in 1988, Mistine has grown from a much-loved Thai beauty favourite into a recognised player in China’s cosmetics market. The brand’s philosophy isn’t about promising perfect results or following beauty rules – instead, it encourages the individual to discover and express their true self. This belief is reflected in its minimalist packaging, designed to suit customers of all ages and gender. One of the highlight products is a preservative-free non-greasy sunscreen that offers up to 12 hours of protection. The oil-free, coral-friendly formula makes it a responsible and practical choice for beach days or adventures in the sun.

A favourite with students and young professionals, 2P Original is a Thai cosmetics brand that proves style doesn’t have to come at a steep price. It first captured attention with its oh my matte lip product. While staying true to its identity, the brand keeps up with market trends by releasing eye-catching products with colourful, playful packaging. Their international presence grows year on year, with distribution channels now in China, Myanmar, Cambodia, Malaysia and Laos. The brand’s latest standout is the oh my blush dot, a long-lasting liquid blush available in ten shades that have been formulated to endure the tropical sun.

Manufactured across Germany, Italy, Korea and Taiwan to ensure quality at every step, Meilinda creates products designed for tropical climates – waterproof, long-lasting and made to withstand heat and humidity. They present a variety of makeup finishes, from matte to gloss, inviting customers to play and express their personal style. With its soft, minimal and feminine aesthetic, the brand has become an unobtrusive essential in Thai handbags.

Odbo adds a pop of pastel to the eye, embracing today’s trendy cool-toned makeup style. With a wide range of shades across lip, eye and cheek products, the brand keeps things fresh without straying from its soft, natural aesthetic. Highlights include their eyeshadows, mascaras and blushes – all perfect for enhancing everyday beauty. It’s a go-to choice for those who love the Korean-inspired makeup look. The brand also offers a mascara remover which is a total game-changer for washing off those hard-to-budge enhancements.