ADÉLA’s PRIMA billboard is at Union Mall until September 29

If ‘the baddest b! ain’t in LA’ has been all over your FYP, there’s now an offline sighting in Bangkok. ADÉLA’s advertising display for her debut album PRIMA is up at Union Mall in Lat Phrao from September 22-29. If you’re passing through, here’s your chance to see the campaign before it disappears.

ADÉLA, real name Adéla Jergová, is the 22-year-old Slovak singer who appeared on HYBE and Geffen’s The Debut: Dream Academy, the competition that formed KATSEYE. She missed the final line-up, then struck out on her own. ‘Ain’t in LA’ took off on TikTok and made her the first Slovak artist to enter the Billboard Hot 100.

The song appears on PRIMA, her 11-track debut album, released through Capitol Records on September 4. The album entered the Billboard 200 at number four and topped the US Top Album Sales and Vinyl Albums charts. It also reached number one in Slovakia and the Netherlands, and the top 10 in the UK and Australia. She has played Lollapalooza too. If you’re already near Union Mall, the display makes an easy detour for a fan photo – and you have until September 29.

Where: Union Mall, Lat Phrao, Bangkok
Dates: September 22-29
What to look for: ADÉLA's advertising display for PRIMA and ‘Ain't In LA’